Omnichannel Activation Specialist

Del Monte Foods; Pennsylvania; Remote; USD 73,000 - 125,000; Full time

Job summary

An established industry player is seeking an Omnichannel Activation Specialist to drive brand and retail initiatives. This remote role involves strategic planning, collaboration with various teams, and executing impactful marketing programs. You will leverage partnerships, analyze data, and manage budgets to enhance sales and market share. If you are a results-oriented self-starter with strong leadership skills and a passion for marketing, this opportunity offers a competitive salary and comprehensive benefits in a supportive environment that values employee growth.

Benefits

Competitive Salary

Medical Benefits

Dental Benefits

Vision Benefits

401(k) Plan

Qualifications

• 3+ years in CPG, eCommerce, or related fields required.
• Strong leadership and project management skills needed.

Responsibilities

• Develop and execute omnichannel programs to drive sales.
• Collaborate with teams to create customer-specific strategies.
• Analyze campaign data and optimize media for growth.

Skills

Strategic Planning

Project Management

Communication Skills

Leadership

Marketing Experience

Retail Activation

Education

Bachelor's Degree

MBA

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multinational food company headquartered in Walnut Creek, CA, with a portfolio of brands including Del Monte, Contadina, and College Inn. Our products are present in six out of ten U.S. households.

We support our employees' growth and believe in nourishing communities by providing accessible, great-tasting food. We are Del Monte Foods - Growers of Good.

The salary range for this role is: $73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist partners with their manager to develop and implement strategies that support brand and retail initiatives, driving sales and market share. This role requires understanding business needs, strategic planning, and account-specific opportunities. Travel is approximately 10%.

This is a remote position, available in the states of AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Hybrid options are available in Pittsburgh, PA, or Rogers, AR.

• Develops and executes omnichannel programs including retail signage, demos, direct mail, and digital campaigns like social media, coupons, banners, and search.
• Collaborates with the Omnichannel Activation Manager to create customer-specific strategies aligning with brand and retailer goals.
• Leverages external partnerships to enhance program impact.
• Briefs creative teams, ensuring messaging aligns with objectives, brand standards, and retailer guidelines.
• Establishes KPIs, analyzes campaign data, and optimizes media to boost sales and share growth.
• Prepares cost estimates, socializes plans, and supports customer meetings with strategies and results.
• Manages budget tracking and invoice processing to ensure timely payments.
• Contributes to customer planning and marketing communication processes for growth initiatives.
• Builds internal and external partnerships to achieve goals, including with Sales, Business Managers, and Finance.
• Supports internal education on program performance and explores new capabilities.
• Develops understanding of retailer strategies, category dynamics, and consumer behavior.
• Helps meet volume and profit targets and performs administrative tasks as needed.
• Performs other duties as assigned.

Del Monte Foods Leadership Behaviors:

As leaders, we:

• Connect teams to strategy, provide support, and hold accountability.
• Solve problems collaboratively, enable smart risk-taking, and empower decision-making.
• Build trust, lead with empathy, and foster team growth.

Qualifications:

• BS/BA required; MBA preferred.
• At least 3 years in CPG, eCommerce, or related fields; experience in activation, brand management, promotions, or agency work is preferred.
• Experience in marketing, media, or brand management.
• Results-oriented self-starter with influence skills.
• Strong leadership, project management, and business acumen.
• Excellent verbal and written communication skills.
• Experience in Retail Activation or Shopper Media (Dollar channel, C-Store, Drug, E-comm) is a plus.

We Offer:

• Competitive salary.
• Comprehensive benefits including Medical, Dental, Vision, and 401(k).

Please complete and submit an application for employment for the specific position. No sponsorship or third-party agencies are accepted for this role.