Omnichannel Activation Specialist

Del Monte Foods; Arkansas; Remote; USD 73,000 - 125,000; Full time

Job summary

Join a forward-thinking company as an Omnichannel Activation Specialist, where you will develop and implement innovative strategies to enhance brand presence and drive sales growth. This role offers the opportunity to collaborate with various teams, manage impactful marketing campaigns, and leverage external partnerships. With a focus on results and a commitment to employee growth, this position provides a dynamic and supportive environment. If you have a passion for marketing and a desire to make a significant impact in the food industry, this role is perfect for you.

Benefits

Comprehensive Benefits

401(k) Plan

Medical Insurance

Dental Insurance

Vision Insurance

Qualifications

• 3+ years of experience in CPG or eCommerce required.
• Strong leadership and project management abilities are essential.

Responsibilities

• Develop and implement omnichannel strategies to drive sales growth.
• Analyze campaign data and optimize media performance.

Skills

Leadership Skills

Project Management

Analytical Skills

Communication Skills

Marketing Experience

Education

BS/BA Degree

MBA

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multinational food company headquartered in Walnut Creek, CA, with a portfolio of brands including Del Monte, Contadina, and College Inn. Our products are found in six out of ten U.S. households.

We support our employees' growth and are committed to providing accessible, nourishing, and great-tasting food for all. We are Del Monte Foods - Growers of Good.

The salary range for this role is: $73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist partners with their manager to develop and implement omnichannel strategies that support key brand and retail initiatives, aiming to drive sales and market share growth. This role requires understanding business needs, organizational strategies, and identifying optimal program opportunities for assigned accounts. Travel is required, approximately 10%.

This position is remote/home-based and can be located in AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Office accommodations are available for hybrid work at our Pittsburgh, PA, or Rogers, AR offices.

• Develops and executes omnichannel programming, including retail and in-store tactics (signage, demos, direct mailers) and digital programs (social media, digital coupons, banners, search).
• Partners with the Omnichannel Activation Manager to craft customer-specific strategies aligning brand and retailer category objectives.
• Leverages external brand partnerships to enhance program impact as needed.
• Briefs creative and execution teams, providing clear guidance on success criteria, messaging, and compliance with brand and retailer standards.
• Works with the manager to set KPIs, analyze campaign data, and optimize media to boost sales and share growth.
• Ensures cost estimates are approved and plans are socialized internally.
• Supports customer meetings with strategies, plans, and results presentations.
• Assists with budget tracking and invoice processing to ensure timely payments.
• Contributes to annual customer planning and integrated marketing processes to develop growth strategies.
• Builds trusted internal and external partnerships to achieve shared goals, including teams from Sales, Business Management, Insights, and Finance.
• Supports internal education on program performance and opportunities.
• Understands activation drivers, explores new capabilities, and identifies opportunities for improvement.
• Gains a deep understanding of retailer strategies, category dynamics, and consumer behavior.
• Aids in delivering volume and profit targets.
• Performs administrative tasks as needed and other duties as assigned.

Del Monte Foods Leadership Behaviors:

As leaders, we:

• Connect our teams to a clear strategy.
• Provide support for success.
• Hold ourselves and teams accountable.

Create the climate:

• Solve problems collaboratively.
• Encourage smart risk-taking.
• Empower decision-making and action.

Nurture the good:

• Build trust intentionally.
• Lead with empathy.
• Develop our teams.

Qualifications:

• BS/BA degree required; MBA preferred.
• At least 3 years of experience in CPG, eCommerce, or related fields; activation, brand management, or agency experience is a plus.
• Experience in marketing, media, or brand management.
• Self-starter with results orientation and influencing skills.
• Strong leadership and project management abilities.
• Excellent business acumen, analytical, and decision-making skills; innovative mindset.
• Effective verbal and written communication skills.
• Experience in retail activation and shopper media (Dollar channel, C-Store, drug, e-commerce) preferred.

We Offer:

• Competitive salary.
• Comprehensive benefits including Medical, Dental, Vision, and 401(k).

Please note that your application is not complete until you submit a signed application form for an active position. No sponsorship is available for this role. We do not work with agencies or third-party vendors.