Omnichannel Activation Specialist

Del Monte Foods; Oregon (IL); Remote; USD 73,000 - 125,000; Full time

Job summary

An established industry player is seeking an Omnichannel Activation Specialist to drive innovative strategies that enhance brand visibility and market share. This remote role involves collaborating with various teams to develop and implement omnichannel campaigns that resonate with consumers. You'll leverage insights and analytics to optimize performance and ensure alignment with brand goals. If you thrive in a dynamic environment and are passionate about marketing and brand management, this position offers a unique opportunity to make a significant impact in a supportive and growth-oriented company.

Benefits

Comprehensive Medical Benefits

Dental and Vision Insurance

401(k) Plan

Competitive Salary

Qualifications

• 3+ years of experience in CPG, eCommerce, or brand management.
• Strong leadership and decision-making skills are essential.

Responsibilities

• Develops and executes omnichannel programming to drive sales growth.
• Partners with the manager to craft customer-specific strategies.

Skills

Project Management

Communication Skills

Cross-functional Influence

Results-oriented

Education

BS/BA Degree

MBA

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multi-national food company headquartered in Walnut Creek, CA, with a powerful portfolio of brands, including iconic Del Monte, Contadina, and College Inn. Our premium-quality meal ingredients, snacks, and beverages can be found in six out of ten U.S. households.

At Del Monte Foods, we believe in supporting one another. We help our people shape their careers—encouraging growth in all directions. We are committed to the greater good, providing accessible, nourishing, and great-tasting food for all. We are Del Monte Foods - Growers of Good.

The salary range for this role is: $73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist partners with their manager to develop and implement omnichannel strategies supporting key brand and retail initiatives, driving sales and market share growth. They must understand business needs, organizational strategies, and identify the best program opportunities for their accounts. Travel required, approximately 10%.

This is a remote, home-office-based position, available in states including AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Office accommodations are available for hybrid schedules in Pittsburgh, PA, or Rogers, AR.

• Develops and executes omnichannel programming, including retail tactics like signage, demos, direct mailers, and digital programs such as social media, digital coupons, banners, and retail search.
• Partners with the Omnichannel Activation Manager to craft customer-specific strategies aligning brand and retailer category goals.
• Leverages external brand partnerships to maximize program impact.
• Briefs creative and execution teams, providing clear success criteria, ensuring messaging aligns with program goals, brand style guides, and retailer specifications.
• Works with the manager to set KPIs, utilizing analytics and data to optimize media and measure results, aiming to increase sales and share growth.
• Ensures cost estimates are approved and plans are socialized internally.
• Supports customer meetings with strategies, plans, and results presentations.
• Assists with budget tracking and invoice processing to ensure timely payments.
• Contributes to annual customer planning and marketing communications to foster growth.
• Builds trusted partnerships internally (Sales, Business Managers, Insights, Finance) and externally.
• Supports internal education on program performance and opportunities.
• Understands activation drivers, explores new capabilities, and supports retailer strategies and consumer insights.
• Helps achieve volume and profit targets and performs administrative tasks as needed.

Leadership Behaviors:

As leaders, we:

• Connect teams to clear strategies, provide support, and hold accountability.
• Solve problems collaboratively, enable smart risk-taking, and empower decision-making.
• Build trust, lead with empathy, and foster team growth and development.

Qualifications:

• BS/BA degree required; MBA preferred.
• At least 3 years of experience in CPG, eCommerce, activation, brand management, or related fields; agency experience is a plus.
• Experience in marketing, media, or brand management.
• Results-oriented, self-starter with cross-functional influence skills.
• Strong leadership, project management, business acumen, and decision-making skills.
• Excellent communication skills, both verbal and written.
• Experience in retail activation or shopper media (Dollar channel, C-Store, drugstores, e-commerce) is advantageous.

We Offer:

• Competitive salary.
• Comprehensive benefits including Medical, Dental, Vision, and 401(k).

Please complete, sign, and submit an application for a specific active position. No sponsorship or third-party agencies are involved for this role.