Mgr Omni Shopper Mktg Amazon

Hill's Pet Nutrition; Overland Park (KS); Vor Ort; USD 124.000 - 174.000; Vollzeit

Benefits dieser Stelle

Medical benefits

401(k) with match

Paid time off

Zusammenfassung

Colgate-Palmolive Company, Overland Park, KS, is seeking a Manager of Omni Shopper Marketing for eCommerce to develop and execute shopper marketing strategies that drive growth. You will champion each retailer’s journey, tailor shopper profiles, and implement proven eCommerce tactics across channels.

Responsibilities include leading market planning, budgeting, and promotional strategy for new launches, plus CRM activations and cross-functional collaboration with Sales and Media teams to optimize

Qualifikationen

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of commercial experience in shopper marketing, brand marketing, retail marketing, or related experience.
• Master’s degree or MBA preferred.

Aufgaben

• Manage full lifecycle omni-channel campaigns across digital, media, in-store, and print platforms.
• Lead market planning, budget development, and execution to align brand strategies with customer business models.
• Develop customer-aligned sell-in presentations and promotional strategies for new product launches.
• Strategize and execute growth-driving promotional programs, events, and CRM activations on- and off-line.
• Create creative briefs, communication vehicles, in-store displays, digital assets, and associate education strategy.
• Analyze market trends, KPIs, P&L, and test-and-learn initiatives to deliver recommendations to senior management.
• Collaborate with Sales and Media teams to execute co-op media investments and drive shopper engagement.
• Oversee creative agency and vendor relationships, managing budgets, campaign performance, and post-campaign reporting.

Kenntnisse

Omni-channel marketing

CRM programs

Co-op media partnerships

Ausbildung

Bachelor's degree in Marketing, Business, or a related field

Master’s degree or MBA

Tools

Profitero

Revuze

SimilarWeb

Jobbeschreibung

Relocation Assistance Offered Within Country

Job Number #175927 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

The Hill’s Manager, Omni Shopper Marketing for eCommerce is responsible for the development and execution of shopper marketing strategies and go-to-market activities to achieve the brand's short- and long-term business objectives. This includes championing each retailer’s journey and shopper profile, and implementing proven eCommerce strategies that deliver growth.

Responsibilities

• Manage full lifecycle omni-channel campaigns across digital, media, in-store, and print platforms
• Lead market planning, budget development, and execution to align brand strategies with customer business models
• Develop customer-aligned sell-in presentations and promotional strategies for new product launches
• Strategize and execute growth-driving promotional programs, events, and CRM activations on- and off-line
• Create creative briefs, communication vehicles, in-store displays, digital assets, and associate education strategy
• Analyze market trends, KPIs, P&L, and test-and-learn initiatives (A/B testing, targeting, mobile tactics) to deliver measurable recommendations to senior management
• Collaborate with Sales and Media teams to execute co-op media investments, share best practices, and drive shopper engagement
• Oversee creative agency and vendor relationships, managing budgets, campaign performance, and post-campaign reporting

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of commercial experience in the areas of shopper marketing, brand marketing, retail marketing, or related experience

Preferred Qualifications

• Previous experience in the Consumer Packaged Goods (CPG) industry
• Experience with retail media platforms and analytics tools such as Profitero, Revuze, or SimilarWeb
• Master’s degree or MBA
• Strong functional expertise in executing omni-channel marketing campaigns, CRM programs, and co-op media partnerships
• Innovative and creative, always looking for new ways to engage shoppers and drive brand success
• Excellent communication and interpersonal skills, with the ability to influence and storytell across all levels of the organization
• Proficiency in Microsoft Office Suite and Google Workspace tools

Compensation And Benefits

Salary Range $124,000.00 - $174,000.00 USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.