Omni-Channel Front Store Growth Marketing Leader

CVS Health; Chicago (IL); On-site; USD 66,000 - 159,000; Full time

Job summary

CVS Health in Chicago is seeking a Manager, Front Store Marketing Strategy – Category Growth, to lead omni-channel marketing initiatives across digital, email, in-store, and social media to grow front-store categories. You will partner with cross-functional teams, develop competitive analyses, and translate insights into campaigns that drive shopper engagement and ROI.

This role requires strong communication, analytical skills, and the ability to manage multiple channels while ensuring brand and

Qualifications

• 3–5+ years of marketing experience with retailer and consumer understanding.
• 2+ years of retail marketing or retail agency/strategy experience.
• 1+ years of digital marketing experience.
• Proven track record of delivering positive ROI with internal and external partners.
• Excellent written and verbal communication with strong presentation skills.

Responsibilities

• Develop the marketing strategy with competitive analysis and channel optimization.
• Lead tactics across earned, owned, and paid media including email, paid media, social, PR, influencer, and in-store.
• Manage relationships with cross-functional partners to meet deadlines.
• Measure campaigns with analytics and optimize for results.
• Synthesize insights to identify growth opportunities and adjust strategy.
• Ensure content meets channel specifications and brand guidelines.
• Proactively drive initiatives and negotiate across teams.
• Support annual marketing plans for category growth.
• Stay current on retail and marketing industry trends.

Skills

Omni-channel marketing

Digital marketing

Cross-functional collaboration

Analytical thinking

Communication skills

Education

Bachelor's degree

MBA

Tools

Microsoft Word

Excel

PowerPoint

Job description

CVS Health in Chicago is seeking a Manager, Front Store Marketing Strategy – Category Growth, to lead omni-channel marketing initiatives across digital, email, in-store, and social media to grow front-store categories. You will partner with cross-functional teams, develop competitive analyses, and translate insights into campaigns that drive shopper engagement and ROI.

This role requires strong communication, analytical skills, and the ability to manage multiple channels while ensuring brand and