Senior Manager, Category Marketing & Growth Strategy

CVS Health; Chicago (IL); Hybrid; USD 83,000 - 199,000; Full time

Job summary

CVS Health is seeking a Senior Manager of Category Marketing for CVS Media Exchange (CMX) in Chicago. You will lead category growth strategies and partner across Merchandising, Marketing, Analytics and Sales to connect supplier objectives with CVS priorities.

You will shape category narratives, drive cross-functional alignment, and develop commercialization opportunities that unlock incremental revenue while delivering measurable value for both advertisers and CVS.

Qualifications

• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding.
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of marketing experience including examples of testing and validating new opportunities

Responsibilities

• Lead strategic category partnerships across the enterprise with key internal stakeholders.
• Develop category growth strategies in collaboration with Sales, Partner Management and cross-functional teams.
• Shape category narratives and thought leadership for annual planning, sales engagements and roadmaps.
• Drive cross-functional alignment and scalable ways of working to improve collaboration and advertiser experience.
• Accelerate innovation by evaluating opportunities, building business cases, and bringing programs to market.

Skills

Marketing strategy

Cross-functional leadership

Retail media strategy

Testing & validation

Education

Bachelor's degree in Business/Marketing or related field

MBA preferred

Job description

CVS Health is seeking a Senior Manager of Category Marketing for CVS Media Exchange (CMX) in Chicago. You will lead category growth strategies and partner across Merchandising, Marketing, Analytics and Sales to connect supplier objectives with CVS priorities.

You will shape category narratives, drive cross-functional alignment, and develop commercialization opportunities that unlock incremental revenue while delivering measurable value for both advertisers and CVS.