NYC Craft Beer Growth Lead: Key Accounts & Distributors

Kills Boro Brewing Company; New York (NY); On-site; USD 70,000 - 140,000; Full time

Job summary

Kills Boro Brewing Company in New York City is seeking an NYC Sales Manager to aggressively grow the brand across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. The role requires hands-on field leadership, regular in-person account visits, and collaboration with Union Beer Distributors.

The position emphasizes coaching NYC reps, building strategic distribution, and driving draft placements and velocity while managing budgets and events with a results-driven mindset.

Qualifications

• 21+ years with bachelor's preferred
• 5+ years in alcoholic beverage sales leadership
• 2+ years in sales leadership or key account roles
• Union Beer Distributors experience a big plus
• Distributor-side experience and NYC market knowledge preferred
• Proficient in VIP iDIG, VIP KARMA, and Office/Google Workspace
• Valid license and insured vehicle

Responsibilities

• Build and execute an NYC growth plan with monthly and quarterly targets.
• Manage high-volume accounts with regular in-person visits to drive draft placements.
• Serve as primary contact with Union Beer; lead ride-alongs, incentives, training, and sales meetings.
• Own chain, franchise, and multi-unit relationships; present category reviews and sell-in programs.
• Coach and develop each NYC rep through ride-alongs, one-on-ones, and performance reviews; help recruit and onboard new reps.
• Track performance in VIP iDIG and KARMA; report weekly to ownership; build corrective plans when targets are missed.
• Drive merchandising and POS execution; partner with marketing and the taproom on events; manage sales budgets and expenses.

Skills

Beverage industry experience

Strategic sales leadership

Key account management

Team coaching

Vehicle and license

Education

Bachelor's degree preferred

Tools

VIP iDIG

VIP KARMA

Office/Google Workspace

Job description

Kills Boro Brewing Company in New York City is seeking an NYC Sales Manager to aggressively grow the brand across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. The role requires hands-on field leadership, regular in-person account visits, and collaboration with Union Beer Distributors.

The position emphasizes coaching NYC reps, building strategic distribution, and driving draft placements and velocity while managing budgets and events with a results-driven mindset.