NYC Sales Manager

Kills Boro Brewing Company

New York (NY)

On-site

USD 70,000 - 140,000

Full time

14 days+

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Job summary

Kills Boro Brewing Company in New York City is seeking an NYC Sales Manager to aggressively grow the brand across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. The role requires hands-on field leadership, regular in-person account visits, and collaboration with Union Beer Distributors.

The position emphasizes coaching NYC reps, building strategic distribution, and driving draft placements and velocity while managing budgets and events with a results-driven mindset.

Qualifications

21+ years with bachelor's preferred
5+ years in alcoholic beverage sales leadership
2+ years in sales leadership or key account roles
Union Beer Distributors experience a big plus
Distributor-side experience and NYC market knowledge preferred
Proficient in VIP iDIG, VIP KARMA, and Office/Google Workspace
Valid license and insured vehicle

Responsibilities

Build and execute an NYC growth plan with monthly and quarterly targets.
Manage high-volume accounts with regular in-person visits to drive draft placements.
Serve as primary contact with Union Beer; lead ride-alongs, incentives, training, and sales meetings.
Own chain, franchise, and multi-unit relationships; present category reviews and sell-in programs.
Coach and develop each NYC rep through ride-alongs, one-on-ones, and performance reviews; help recruit and onboard new reps.
Track performance in VIP iDIG and KARMA; report weekly to ownership; build corrective plans when targets are missed.
Drive merchandising and POS execution; partner with marketing and the taproom on events; manage sales budgets and expenses.

Skills

Beverage industry experience

Strategic sales leadership

Key account management

Team coaching

Vehicle and license

Education

Bachelor's degree preferred

Tools

VIP iDIG

VIP KARMA

Office/Google Workspace

Job description

Kills Boro Brewing Company | New York City (All Five Boroughs) | Full-time | Reports to Owners

About the Role

Kills Boro Brewing Company, a Staten Island craft brewery, is building NYC's best lager brewery and lager program. We're looking for a hands-on NYC Sales Manager to aggressively grow Kills Boro across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island: working directly with Union Beer Distributors, owning chain and franchise relationships, and coaching our NYC reps to hit and beat their goals. This is a boots-on-the-ground role; regular in-person account visits are required. The role can evolve based on results, with real growth opportunities as Kills Boro expands. Weekend and night flexibility required.

Responsibilities

Market Growth: Build and execute an NYC growth plan; set monthly and quarterly targets and hold the market accountable.
Key Accounts: Manage a book of high-volume and strategic key accounts with regular in-person visits; drive draft placements, distribution, reorders, and velocity.
Distributor (Union Beer): Serve as primary contact with Union Beer; lead ride-withs, incentives, training, and sales meetings; monitor depletions, inventory, and promo execution.
Chains & Franchises: Own chain, franchise, and multi-unit relationships; present category reviews and sell-in programs to buyers.
Team Leadership: Coach and develop each NYC rep through ride-alongs, one-on-ones, and performance reviews; help recruit and onboard new reps.
Reporting: Track performance in VIP iDIG and KARMA; report weekly to ownership; build corrective plans when targets are missed.
Brand & Budget: Drive merchandising and POS execution; partner with marketing and the taproom on events; manage sales budgets and expenses.