Nursery Sales Manager

T&L Nursery; Redmond (WA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Vision and dental insurance

401(k) with company match

Product discounts

Relocation assistance

Job summary

T&L Nursery in Redmond, WA, is hiring a Sales Manager to lead our sales team, shape strategy, and drive profitable growth. You will recruit, coach, and mentor inside and outside representatives, set priorities, and manage key accounts while aligning with marketing and operations.

With a 40-year track record and a collaborative culture, the company offers a competitive salary, performance bonus, comprehensive benefits, relocation support, and a path to expand our Pacific Northwest market.

Qualifications

• 5–7 years of progressive sales experience, including 3+ years in a leadership role.
• Proven track record leading a sales team of 5+ members.
• Experience managing a substantial sales portfolio with $10M+ annual revenue.

Responsibilities

• Build and lead a high-performing sales team, recruiting, training, coaching, and accountability.
• Develop annual sales plans with the Managing Director and Executive Committee.
• Grow sales with existing accounts and secure new business opportunities.
• Collaborate with marketing, product, and operations to align sales efforts.

Skills

Sales leadership

Account management

CRM experience

Negotiation

Education

Bachelor's degree in Business or related field

Tools

CRM

ERP

Job description

T&L Nursery is hiring a Sales Manager to lead our sales team and shape the future direction of the business. This is a key leadership role responsible for driving profitable growth, setting sales and marketing strategy, managing a team of inside and outside regional sales representatives, and sales operations staff. You’ll play a central role in expanding our market share, deepening customer relationships, and ensuring the level of service our customers expect — while meeting company sales objectives. Expect 6–8 weeks of travel per year to visit customers, attend trade shows, and represent T&L at industry events.

For 40 years, T&L Nursery has been where the Pacific Northwest garden begins — growing the plant material that stocks garden centers and landscaping projects across the region. From our nursery in the Sammamish Valley, between Redmond and Woodinville, we produce approximately 4 million plants across more than 2,500 varieties each year, making us one of the largest and most diverse growers in the region.

Despite our scale, we're still a small, privately owned business — and that culture shows. We were recently recognized nationally with the Best Places to Work: Horticulture designation, a reflection of our commitment to building a great place to grow, both for our plants and our people.

KEY RESPONSIBILITIES:

• Build and lead a high-performing sales team — recruiting, hiring, training, coaching, and holding team members accountable to departmental objectives
• Champion a team culture built on results, customer focus, and genuine investment in each person's development
• Conduct regular sales meetings and establish weekly priorities and objectives
• Provide ongoing performance feedback, mentoring, and professional development opportunities
• Support sales staff with customer negotiations, conflict resolution, and strategic account management

Sales Leadership & Strategy

• Work closely with the Managing Director and Executive Committee to develop, implement, and execute annual sales plans that support company growth and profitability goals
• Establish sales objectives, forecasts, and performance metrics for the team
• Monitor performance and take proactive steps to achieve revenue and margin targets
• Grow sales with existing customers while identifying and securing new business
• Analyze market trends, customer needs, competitor activity, and industry developments to identify growth opportunities
• Represent the Sales department in company-wide strategic planning and foster cross-departmental collaboration

Customer Relationship Management

• Own and strengthen strategic relationships with key garden centers, landscapers, and non-traditional accounts, stepping in to negotiate, grow, and protect long-term partnerships
• Conduct regular customer visits and sales reviews to identify growth opportunities and address service gaps before they become problems
• Partner with customers to build preseason programs, promotions, and purchasing plans that align with their buying cycles
• Set the standard for responsive, proactive customer service across the sales team, ensuring inquiries and opportunities are followed up on consistently and without drop-off
• Develop and manage preseason order programs and conduct sales performance reviews
• Establish weekly promotions, specials, and sales initiatives to support inventory movement and revenue goals
• Collaborate with Growers, Production, Inventory, and Operations teams to align sales commitments with product availability
• Participate in trade shows, industry events, customer meetings, and promotional activities
• Support the development and execution of marketing campaigns and customer outreach

Reporting & Analysis

• Prepare regular sales reports, forecasts, and market analyses
• Monitor key performance indicators and recommend improvements to sales processes and customer engagement strategies

What You Bring

• 5–7 years of progressive sales experience, including at least 3 years in a sales leadership or management role
• Proven track record leading a high-performing sales team of 5 or more
• Experience managing a substantial sales portfolio, with annual revenue at or above $10M annually
• Strong working knowledge of plant material, including the ability to speak confidently with professionals about product characteristics, seasonality, and availability
• Strong analytical, negotiation, and customer service skills, with the ability to build lasting professional relationships
• Excellent written, verbal, and presentation communication skills; bilingual (English/Spanish) a plus
• Experience with CRM, ERP, and sales reporting systems preferred
• Bachelor’s degree in Business, Horticulture, Agribusiness, or a related field preferred; equivalent experience considered
• Background in wholesale or B2B horticulture sales is a strong advantage — familiarity with nursery industry buying cycles and product knowledge will help you ramp quickly. Candidates with strong sales leadership records from other horticulture-adjacent industries are also encouraged to apply
• Experience developing preseason order programs, promotional strategies, and volume pricing structures is a plus

Compensation and Benefits:

• Competitive salary, plus performance bonus, commensurate with experience.
• Paid holidays, sick leave, and paid time off
• Medical, vision, and dental insurance
• 401(k) with generous company match
• Product discounts
• Relocation: Assistance available for candidates residing more than 50 miles from our Redmond, WA nursery.

Reports to: Managing Director

Typical Schedule: In-person role based at our Redmond, WA nursery. Sales office hours are Monday–Friday, 7:00 AM–4:00 PM; closed weekends and most holidays. Hours may shift seasonally, with occasional evening or weekend work during peak sales periods or special events

Travel: Approximately 6–8 weeks per year for customer visits, supplier meetings, and industry events