Northern CA Regional Sales Manager - Athletic Facilities

Boutique Recruiting; Dalton (GA); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Company vehicle and gas card

Company expense card for travel

Medical, dental, and vision insurance

Job summary

Boutique Recruiting seeks a Regional Sales Manager to drive new business across Northern California, selling synthetic turf fields, tracks and athletic courts to K-12 schools, municipalities and athletic organizations.

The role focuses on hunting new accounts, leveraging established athletic networks, presenting to decision-makers, and traveling four days per week. A bachelor’s degree is preferred, with a strong emphasis on relationship-building and field-based selling.

Qualifications

• 5–10 years of experience within athletics, including athletic administration, coaching, facilities management, athletic construction, turf sales, or a closely related field.
• Strong network and established relationships with K-12 schools, private schools, municipalities, or athletic organizations.
• Proven ability to build relationships, generate new business and confidently present to decision-makers.
• Self-motivated, energetic, and comfortable operating independently without constant direction.
• Excellent communication, presentation and interpersonal skills.
• Tech-savvy and comfortable learning CRM, reporting and project management platforms.
• Bachelor’s degree preferred, though relevant experience will be considered in place of a degree.

Responsibilities

• Develop and grow a Northern California territory through proactive prospecting, cold outreach, relationship building, and strategic business development.
• Sell athletic construction projects ranging from courts and tracks to large-scale synthetic turf fields.
• Build relationships with athletic directors, school districts, private schools, municipalities, and other key decision-makers.
• Leverage market and funding data to identify organizations with upcoming athletic facility projects and pursue new opportunities.
• Travel throughout the territory approximately four days per week for customer meetings, site visits, presentations, and relationship development.
• Manage a primarily new-business-focused territory while maintaining and expanding select existing accounts.
• Own the sales process through contract execution, then partner with contracts and operations teams for a seamless project handoff

Skills

Athletics industry experience

Territory sales

Relationship building

Presentation skills

CRM proficiency

Education

Bachelor’s degree preferred

Tools

CRM

Reporting tools

Project management software

Job description

Boutique Recruiting seeks a Regional Sales Manager to drive new business across Northern California, selling synthetic turf fields, tracks and athletic courts to K-12 schools, municipalities and athletic organizations.

The role focuses on hunting new accounts, leveraging established athletic networks, presenting to decision-makers, and traveling four days per week. A bachelor’s degree is preferred, with a strong emphasis on relationship-building and field-based selling.