North America Sales Director - Growth & Leadership

Appvion, Inc.; Wisconsin; On-site; USD 180,000 - 280,000; Full time

Job summary

Nekoosa, a premier division of M2S Group, is seeking a results-driven Senior Sales Leader to direct North American sales in Wisconsin. You will manage a 6-person outside and a 2-person inside team, translating growth strategy into frontline execution and strong distributor relationships.

Success requires 15+ years of B2B sales, proven revenue growth, and expert forecasting. This role partners with Marketing, Product Management, Pricing, and Customer Service to maximize profitable mix and

Qualifications

• 15+ years of B2B sales experience, with 5+ years leading a sales team — ideally in specialty paper, films, packaging substrates, print media, or a distribution-driven industry.
• A proven record of delivering organic revenue and volume growth and managing to a number.
• Strong people leadership — hiring, coaching, and developing both field and inside sales reps.
• Experience managing distributor/channel relationships and large strategic accounts.
• Data-literate: comfortable with pipeline management, forecasting, and sales analytics.
• A collaborative, customer-obsessed operator who is accountable, disciplined, and results-oriented.

Responsibilities

• Own the North American sales number — deliver annual net-sales and unit-volume targets, plus an accurate monthly/quarterly forecast.
• Lead and develop the team — coach 6 outside and 2 inside reps; set territory plans, quotas, and a disciplined cadence of pipeline reviews and account planning.
• Grow and protect the base — expand share-of-wallet with key distributors and converters, and lead win-back efforts on declining and at-risk accounts.
• Win the right new business — target high-fit new accounts and under-penetrated segments in partnership with Marketing and Product Management.
• Make Nekoosa easy to buy from — drive quote turnaround, responsiveness, and service levels that differentiate us from competitors.
• Drive profitable mix — partner with Pricing and Product Management to shift toward higher-value categories and protect realized price.
• Partner cross-functionally — work across Marketing, Product Management, Pricing, and Customer Service, and feed voice-of-customer and competitive intelligence back into the business.

Skills

B2B sales

Sales leadership

Forecasting

Pipeline management

Strategic accounts

Job description

Nekoosa, a premier division of M2S Group, is seeking a results-driven Senior Sales Leader to direct North American sales in Wisconsin. You will manage a 6-person outside and a 2-person inside team, translating growth strategy into frontline execution and strong distributor relationships.

Success requires 15+ years of B2B sales, proven revenue growth, and expert forecasting. This role partners with Marketing, Product Management, Pricing, and Customer Service to maximize profitable mix and