Director of Sales

Appvion, Inc.; Wisconsin; On-site; USD 180,000 - 280,000; Full time

Job summary

Nekoosa, a premier division of M2S Group, is seeking a results-driven Senior Sales Leader to direct North American sales in Wisconsin. You will manage a 6-person outside and a 2-person inside team, translating growth strategy into frontline execution and strong distributor relationships.

Success requires 15+ years of B2B sales, proven revenue growth, and expert forecasting. This role partners with Marketing, Product Management, Pricing, and Customer Service to maximize profitable mix and

Qualifications

• 15+ years of B2B sales experience, with 5+ years leading a sales team — ideally in specialty paper, films, packaging substrates, print media, or a distribution-driven industry.
• A proven record of delivering organic revenue and volume growth and managing to a number.
• Strong people leadership — hiring, coaching, and developing both field and inside sales reps.
• Experience managing distributor/channel relationships and large strategic accounts.
• Data-literate: comfortable with pipeline management, forecasting, and sales analytics.
• A collaborative, customer-obsessed operator who is accountable, disciplined, and results-oriented.

Responsibilities

• Own the North American sales number — deliver annual net-sales and unit-volume targets, plus an accurate monthly/quarterly forecast.
• Lead and develop the team — coach 6 outside and 2 inside reps; set territory plans, quotas, and a disciplined cadence of pipeline reviews and account planning.
• Grow and protect the base — expand share-of-wallet with key distributors and converters, and lead win-back efforts on declining and at-risk accounts.
• Win the right new business — target high-fit new accounts and under-penetrated segments in partnership with Marketing and Product Management.
• Make Nekoosa easy to buy from — drive quote turnaround, responsiveness, and service levels that differentiate us from competitors.
• Drive profitable mix — partner with Pricing and Product Management to shift toward higher-value categories and protect realized price.
• Partner cross-functionally — work across Marketing, Product Management, Pricing, and Customer Service, and feed voice-of-customer and competitive intelligence back into the business.

Skills

B2B sales

Sales leadership

Forecasting

Pipeline management

Strategic accounts

Job description

Job Category: Sales, Marketing & Customer Service

Nekoosa is a premier manufacturer of specialty print media with a 60-year legacy, specializing in pressure-sensitive films, graphic media, application tapes, and carbonless papers. A division of M2S Group, Nekoosa is Respectful, Accountable, and Different.

The Opportunity

Lead Nekoosa's North American sales organization to deliver profitable, organic growth in revenue and units — by making Nekoosa the easiest specialty-substrate partner to do business with, deepening our most valuable distributor and converter relationships, and winning the right new accounts. You will manage and coach a 6-person outside sales team and a 2-person inside sales team, turning growth strategy into front-line execution.

What You'll Do

• Own the North American sales number — deliver annual net-sales and unit-volume targets, plus an accurate monthly/quarterly forecast.
• Lead and develop the team — coach 6 outside and 2 inside reps; set territory plans, quotas, and a disciplined cadence of pipeline reviews and account planning.
• Grow and protect the base — expand share-of-wallet with key distributors and converters, and lead win-back efforts on declining and at-risk accounts.
• Win the right new business — target high-fit new accounts and under-penetrated segments in partnership with Marketing and Product Management.
• Make Nekoosa easy to buy from — drive quote turnaround, responsiveness, and service levels that differentiate us from competitors.
• Drive profitable mix — partner with Pricing and Product Management to shift toward higher-value categories and protect realized price.
• Partner cross-functionally — work across Marketing, Product Management, Pricing, and Customer Service, and feed voice-of-customer and competitive intelligence back into the business.

What You Bring

• 15+ years of B2B sales experience, with 5+ years leading a sales team — ideally in specialty paper, films, packaging substrates, print media, or a distribution-driven industry.
• A proven record of delivering organic revenue and volume growth and managing to a number.
• Strong people leadership — hiring, coaching, and developing both field and inside sales reps.
• Experience managing distributor/channel relationships and large strategic accounts.
• Data-literate: comfortable with pipeline management, forecasting, and sales analytics.
• A collaborative, customer-obsessed operator who is accountable, disciplined, and results-oriented.

How Success Is Measured

Net sales and unit-volume growth vs. plan; new-account acquisition; customer retention and win-backs; product-mix and realized-price improvement; forecast accuracy; and team quota attainment and retention.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.