Marketing Lead – USA & North America

MCS Rental Software; Birmingham (AL); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Job summary

MCS Rental Software in Birmingham, AL, seeks a commercially minded Marketing Lead – USA & North America to own regional marketing within the global strategy. This hands-on role will drive campaigns, content, events, and CRM data to support brand growth and sales pipeline.

You’ll collaborate with the Head of Marketing and regional Sales, manage content across digital channels, and adapt global messaging for local audiences while monitoring performance and ROI.

Qualifications

• Minimum 5 years’ experience in B2B marketing.
• Experience owning regional campaigns or channels.
• Able to work within a global strategy and budget.
• Strong knowledge of online and offline acquisition channels.
• Experience collaborating with Sales teams.

Responsibilities

• Manage marketing activity across USA and North America ensuring alignment with global strategy and budgets.
• Develop and manage the regional marketing activity plan with Head of Marketing.
• Adapt global campaigns for USA/North America markets and local audiences.
• Lead collaboration with regional Sales to align marketing with pipeline goals.
• Own regional content across digital channels (social, blogs, newsletters, email, website).
• Plan and review USA/North America email marketing, webinars, trade shows, and campaigns.

Skills

B2B marketing

Campaign ownership

Global/international work

Data-driven marketing

CRM/Marketing automation

HubSpot

Marketing analytics

Stakeholder communication

Office suite

Education

Bachelor's degree or equivalent

Tools

HubSpot

Microsoft Office

Job description

At MCS Rental Software, we’re passionate about helping rental businesses grow. With over 40 years of expertise, we provide cutting-edge rental management software, cloud solutions, and responsive technical support to companies around the world. Join our mission to empower the rental industry through smart technology and outstanding service.

Role Description

We are looking for a commercially minded and proactive Marketing Lead – USA & North America to take ownership of marketing performance in the region, while working within the global marketing strategy, brand direction, and budgets set by the Head of Marketing.

This role will be responsible for delivering regional marketing activity that supports brand awareness, lead generation, customer engagement, and sales pipeline growth across the USA and North America. You’ll adapt global campaigns for the regional market, identify local opportunities, and ensure activity is delivered effectively, measured accurately, and aligned with wider business objectives.

You’ll be accountable for the success of marketing activity in your region, working closely with the Head of Marketing, wider marketing team, and regional sales stakeholders to ensure campaigns are commercially focused, on-brand, and delivered within agreed budgets and timelines.

This is a hands‑on regional marketing role requiring both strategic awareness and strong execution. You’ll need to work independently, manage multiple priorities, and confidently lead regional campaigns from planning through to delivery and evaluation, while staying closely aligned with the global marketing plan.

In return, we’ll support your development and give you the opportunity to gain new skills that will help you to succeed and grow here at MCS.

Key Responsibilities

• Manage the marketing activity across the USA and North America, ensuring regional campaigns align with the global marketing strategy, brand guidelines, and agreed budgets.
• Develop and manage the regional marketing activity plan in collaboration with the Head of Marketing and wider Head Office marketing team.
• Adapt global campaigns, messaging, and content for the USA and North American market, ensuring relevance to local audiences, sectors, and buyer needs.
• Work closely with regional Sales teams to align marketing activity with pipeline goals, target sectors, key accounts, and commercial priorities.
• Own and manage regional content across digital channels, including social media, blogs, newsletters, email campaigns, website updates, and promotional materials.
• Lead the planning, execution, and performance review of USA and North American email marketing, social media, webinars, trade shows, exhibitions, and promotional campaigns.
• Monitor, analyze, and report on campaign performance, website traffic, engagement, lead generation, conversion metrics, and ROI.
• Own the quality and maintenance of USA and North American CRM marketing data, ensuring customer and prospect records are accurate, up to date, well‑segmented, and suitable for targeted campaigns, reliable reporting, and effective sales follow‑up.
• Attend relevant USA and North American trade shows, exhibitions, and industry events to support brand awareness, lead generation, and regional market engagement.
• Coordinate and attend customer visits to capture case studies, testimonials, and video content, working with customers, Sales, and the wider marketing team to identify suitable opportunities.
• Identify regional market trends, competitor activity, customer needs, and campaign opportunities to inform local execution and global planning.
• Manage regional campaign timelines, suppliers, event logistics, and internal stakeholders to ensure successful delivery.
• Provide regular updates and recommendations to the Head of Marketing on regional performance, opportunities, risks, and areas for improvement.

What We’re Looking For

• Minimum 5 years’ experience in B2B marketing, with demonstrable experience owning campaigns, channels, or regional marketing activity.
• Experience working within a global or international business is highly desirable.
• Confident working within a centralized marketing strategy, brand framework, and agreed budget, while taking responsibility for regional execution and results.
• Strong understanding of B2B acquisition channels, both online and offline, and how marketing activity supports lead generation, sales pipeline, and customer engagement.
• Experience working closely with Sales teams to support regional growth, campaign follow‑up, and lead conversion.
• Comfortable adapting global messaging and campaigns for local markets and audiences.
• Able to use data to evaluate marketing performance, identify opportunities, and make practical recommendations for improvement.
• A self‑starter with the confidence to lead projects independently, manage competing priorities, and communicate effectively with stakeholders across different countries and time zones.
• Hands‑on experience with a CRM and marketing automation platform. We use HubSpot, so prior HubSpot experience is a plus.
• Proficiency with the Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
• Must be legally authorized to work in the United States.

Salary: $65,000–$75,000, depending on experience and skills.

Location: Birmingham, AL (office-based, Monday–Friday, normal business hours, typically 8am–5pm CT). Office located in the Meadowbrook area off Hwy 280.

Travel: Regular travel within the US and Canada for trade shows, customer visits, regional meetings, and conferences (approximately 10% of working time). May also require travel to our global headquarters in London, England.

What We Offer

• 12 days of paid time off per year (increasing with tenure) plus six paid federal holidays
• Health, dental, and vision insurance through Blue Cross Blue Shield of Alabama

MCS Rental Software Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.

Visit our website www.mcsrentalsoftware.com and our careers page jobs.mcsrentalsoftware.com to discover more about our products, our people, our culture, and the exciting opportunities to build your career with us.