Nightlife Restaurant Marketing Lead

Groot Hospitality; Miami Beach (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Groot Hospitality seeks a flexible nightlife marketer with vast experience in restaurant marketing to lead campaigns across online and offline channels. You will manage communications with culinary/operations teams and develop initiatives that boost reservations and brand awareness.

Responsibilities include creating events, driving venue awareness, maintaining brand narratives, coordinating with teams, and collaborating with digital marketing on campaigns, emails, and website updates.

Qualifications

• 5+ years of marketing experience in restaurant marketing.
• Strong communication and collaboration across teams.
• Excellent time-management and organizational skills.
• Ability to translate brand/storytelling into campaigns.
• Proficiency with digital marketing channels and analytics.

Responsibilities

• Create, manage, and deploy restaurant marketing campaigns from ideation to execution.
• Drive awareness and patronage to restaurant venues.
• Maintain strong brand narratives across all channels.
• Coordinate with culinary and operations teams for campaigns.
• Collaborate with digital marketing for campaigns, website updates, and initiatives.
• Create and distribute email blasts with the design team.
• Plan campaigns for holidays, events, and openings.
• Work with Graphic Design for venue assets and promotions.
• Partner with promotional partners for activations.
• Build relationships with influencers, agencies, and vendors.
• Monitor and report campaign performance against KPIs.
• Develop content ideas with Social Media Managers.
• Analyze consumer behavior to adjust campaigns.
• Manage marketing budget with leadership.

Skills

Restaurant marketing

Digital marketing

Campaign management

Brand storytelling

Budget management

Cross-functional collaboration

Education

BSc/MSc in Marketing

Tools

Email marketing tools

Social media platforms

Analytics tools

Job description

Groot Hospitality seeks a flexible nightlife marketer with vast experience in restaurant marketing to lead campaigns across online and offline channels. You will manage communications with culinary/operations teams and develop initiatives that boost reservations and brand awareness.

Responsibilities include creating events, driving venue awareness, maintaining brand narratives, coordinating with teams, and collaborating with digital marketing on campaigns, emails, and website updates.