Restaurant Marketing Manager

Groot Hospitality; Miami Beach (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Groot Hospitality seeks a flexible nightlife marketer with vast experience in restaurant marketing to lead campaigns across online and offline channels. You will manage communications with culinary/operations teams and develop initiatives that boost reservations and brand awareness.

Responsibilities include creating events, driving venue awareness, maintaining brand narratives, coordinating with teams, and collaborating with digital marketing on campaigns, emails, and website updates.

Qualifications

• 5+ years of marketing experience in restaurant marketing.
• Strong communication and collaboration across teams.
• Excellent time-management and organizational skills.
• Ability to translate brand/storytelling into campaigns.
• Proficiency with digital marketing channels and analytics.

Responsibilities

• Create, manage, and deploy restaurant marketing campaigns from ideation to execution.
• Drive awareness and patronage to restaurant venues.
• Maintain strong brand narratives across all channels.
• Coordinate with culinary and operations teams for campaigns.
• Collaborate with digital marketing for campaigns, website updates, and initiatives.
• Create and distribute email blasts with the design team.
• Plan campaigns for holidays, events, and openings.
• Work with Graphic Design for venue assets and promotions.
• Partner with promotional partners for activations.
• Build relationships with influencers, agencies, and vendors.
• Monitor and report campaign performance against KPIs.
• Develop content ideas with Social Media Managers.
• Analyze consumer behavior to adjust campaigns.
• Manage marketing budget with leadership.

Skills

Restaurant marketing

Digital marketing

Campaign management

Brand storytelling

Budget management

Cross-functional collaboration

Education

BSc/MSc in Marketing

Tools

Email marketing tools

Social media platforms

Analytics tools

Job description

Groot Hospitality is looking for a flexible and versatile nightlife marketer with experience in creating successful and fresh marketing campaigns within the restaurant and hospitality arena. This individual will be responsible for managing communication with culinary/operations, venue initiatives, and developing marketing campaigns that drive reservations and brand awareness. To be successful in this role, you should have hands‑on experience creating and managing restaurant marketing plans in a fast‑paced hospitality environment. Ultimately, you will help us build and maintain strong and consistent marketing efforts through a wide range of online and offline marketing channels.

Responsibilities

• Create, manage, and deploy successful event restaurant marketing campaigns while owning their implementation from ideation to execution.
• Develop and implement strategies that drive awareness and patrons to our restaurant venues.
• Develop and maintain a strong brand narrative for each restaurant, ensuring brand consistency across all marketing channels.
• Communicate and coordinate with culinary and operation teams to plan and execute campaigns.
• Work hand in hand with the Digital Marketing Manager on digital campaigns, website updates, and marketing initiative needs.
• Create and distribute regular email blasts/newsletters while working in tandem with the digital marketing manager and design team.
• Preplan and execute on all important dates throughout the year in local markets including public holidays, offsite events, social media days, openings, and sporting events.
• Work daily with the Graphic Design Team for all venue assets, edits and needs to drive brand awareness (i.e., promotions, events, campaigns, holidays, culinary, etc.).
• Work with promotional partners to create assets and marketing lounge activations.
• Collaborate with company partners for cross‑promotional opportunities.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals and company KPIs.
• Suggest and develop content creation ideas/plans with Social Media Managers.
• Analyze consumer behavior and adjust marketing, email, and advertising campaigns accordingly.
• Build strategic relationships and partner with key players, influencers, agencies, and vendors.
• Prepare and monitor the marketing budget, under the leadership of the department head, on a quarterly and annual basis while allocating funds accordingly.
• Work during non‑traditional hours throughout the year (i.e., holidays, festivals, offsite dining experiences, occasional social coverage, and other locally driven events).
• Experiment with a variety of organic and paid acquisition channels like content creation/curation, pay‑per‑click campaigns, event management, social media, lead‑generation campaigns, copywriting, and performance analysis.

Requirements

• Minimum of 5–6 years of marketing experience working in restaurant marketing.
• Ability to work with all personality types even in adverse situations.
• Strong time‑management, organization, and prioritization skills.
• Ability to effectively communicate verbally and non‑verbally with others.
• Well‑versed in project management within a team setting.
• Strong understanding of digital marketing, social media marketing, and traditional marketing.
• A sense of aesthetics and a love for great copy and witty communication.
• BSc/MSc degree in Marketing or related field.