Nightlife Marketing Strategist

Hospitality Matches; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

Resorts World Las Vegas seeks a Marketing Manager to lead strategic initiatives for its nightlife and entertainment portfolio, driving attendance, revenue, and market share. The role supports brand development, ensuring campaigns align with the Resorts World Las Vegas brand.

The position requires collaboration with internal teams and external partners to create compelling campaigns, manage budgets, and measure ROI across digital and on-property channels.

Qualifications

• Ability to think strategically and align marketing with business goals.
• Strong brand development and management skills.
• Understanding of nightlife/entertainment industry trends.
• Creativity in developing campaigns and experiences that differentiate Resorts World Las Vegas.
• Proficiency in planning and executing high-impact events.
• Knowledge of digital marketing channels and analytics.
• Ability to establish and manage partnerships with influencers, artists, and brands.
• Strong financial acumen to manage budgets effectively.
• Excellent communication and interpersonal skills.
• Proficiency in MS Office, Adobe Creative Suite, and web tools.

Responsibilities

• Develop and implement integrated marketing strategies to maximize attendance and revenue for nightlife venues, concerts, and entertainment programming.
• Support brand development by maintaining consistency of messaging, visuals, and positioning across marketing efforts.
• Partner with internal and external teams to create campaigns, events, and activations.
• Manage marketing budgets and allocate resources to deliver ROI.
• Oversee creation of digital, social, print, and on-property marketing assets.
• Monitor guest insights and industry trends to identify opportunities for growth.
• Cultivate relationships with artists, promoters, vendors, and media partners.
• Provide leadership to a marketing team to ensure performance.
• Track campaign performance and apply data-driven optimization.

Skills

Strategic marketing

Brand development

Digital marketing

Data analytics

Budget management

Team leadership

Event planning

Partnerships

Education

Bachelor's degree in Marketing

Tools

MS Office

Adobe Creative Suite

Google Analytics

Social media tools

Job description

Resorts World Las Vegas seeks a Marketing Manager to lead strategic initiatives for its nightlife and entertainment portfolio, driving attendance, revenue, and market share. The role supports brand development, ensuring campaigns align with the Resorts World Las Vegas brand.

The position requires collaboration with internal teams and external partners to create compelling campaigns, manage budgets, and measure ROI across digital and on-property channels.