Digital Marketing Manager: Drive Multi-Channel Campaigns

Casadonna; Miami Beach, Northern (FL, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Groot Hospitality is seeking a Digital Marketing Manager to lead and optimize integrated campaigns across Facebook Ads Manager, Google Ads, email, YouTube, and SEO/SEM. You will collaborate with the marketing team and external partners to drive growth, improve user experience, and measure performance across channels.

Ideal candidates have 5–6+ years in hospitality marketing, strong project management, analytics, and a talent for compelling copy and creative strategy.

Qualifications

• Minimum of 5-6 years of marketing experience working with hospitality & entertainment groups.
• Strong time management, organization, and prioritization skills.
• Well versed in managing multiple projects and recommend/implement effective solutions.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels including social, search, email, and video.
• Measure and report performance of campaigns, ROI and KPIs.
• Identify trends to optimize spend and performance across channels.
• Collaborate with internal teams and external agencies to create landing pages and optimize user experience.
• Oversee website governance and monitor pricing and demand for campaigns.
• Contribute to creative growth strategies and conversions optimization.

Skills

Marketing expertise

Time management

Communication

Project management

Digital marketing

Social media marketing

Traditional marketing

Decision making

Multi-project handling

Data literacy

Copywriting

Aesthetics & copy

Education

BSc/MSc in Marketing or related field

Job description

Groot Hospitality is seeking a Digital Marketing Manager to lead and optimize integrated campaigns across Facebook Ads Manager, Google Ads, email, YouTube, and SEO/SEM. You will collaborate with the marketing team and external partners to drive growth, improve user experience, and measure performance across channels.

Ideal candidates have 5–6+ years in hospitality marketing, strong project management, analytics, and a talent for compelling copy and creative strategy.