Next-Best-Action Marketing Channel Strategist

Regions Bank; Atlanta (TX); On-site; USD 84,000 - 113,000; Full time

Benefits offered by this job

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Job summary

Regions Bank is seeking a Marketing Channel Strategist to advocate for marketing to channels, consolidating input for the Decisioning Program leadership team. You will help develop channel strategies, personalization, and customer journeys, collaborating with Marketing, Marketing Technology, and channel stakeholders to implement capabilities across channels.

You will drive performance analytics, define success metrics, and support test-and-learn strategies to optimize marketing initiatives and

Qualifications

• Bachelor's degree in marketing, banking or related field.
• 5+ years of marketing, banking or sales experience.
• Working knowledge of outbound, inbound, and digital marketing tools and strategies.

Responsibilities

• Advise on channel marketing strategies and personalization.
• Collaborate with Marketing and Marketing Technology stakeholders.
• Define and deliver channel strategies and program capabilities.

Skills

Data-driven insights

Planning & ROI

Cross-channel

Communication

Organizational skills

Stakeholder alignment

Systems thinking

Education

Bachelor's degree in related field

MBA or relevant Post Graduate Degree

Tools

Microsoft Office

Job description

Regions Bank is seeking a Marketing Channel Strategist to advocate for marketing to channels, consolidating input for the Decisioning Program leadership team. You will help develop channel strategies, personalization, and customer journeys, collaborating with Marketing, Marketing Technology, and channel stakeholders to implement capabilities across channels.

You will drive performance analytics, define success metrics, and support test-and-learn strategies to optimize marketing initiatives and