Marketing Channel Strategist - Next Best Action

Regions Bank; Atlanta (GA); In loco; USD 84.000 - 113.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Descrizione del lavoro

Regions seeks a Marketing Channel Strategist to advocate for marketing across channels, consolidate business needs, and guide decisions for the Decisioning Program leadership team.

You will partner with Marketing and Marketing Technology, define channel requirements, and help shape personalized journeys and multi-channel strategies while tracking performance against goals and budgets.

Competenze

• Bachelor's degree in a related field.
• Five years of experience in marketing, banking or sales.
• Working knowledge of outbound, inbound, and digital marketing tools, technologies, and strategies.
• MBA or relevant post graduate degree.

Mansioni

• Grows and evolves understanding of channels and channel objectives; acts as partner with stakeholders.
• Develops channel strategies and marketing tactics, including personalization and customer journeys.
• Collaborates with Marketing, Marketing Technology, Channel Owners, and SMEs to implement strategies.
• Articulates needs and ensures plans for capabilities and communication.
• Reviews feedback on customer and banker experience with the program.
• Identifies feature needs and process improvements for the channels.

Conoscenze

Data-driven insights

ROI planning

Cross-functional collaboration

Market analytics

Channel strategy

Planning and prioritization

Excel/PowerPoint

Formazione

Bachelor's degree in related field

MBA or related postgraduate degree

Strumenti

Microsoft Office

Descrizione del lavoro

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Marketing Channel Strategist acts as an advocate for marketing to the channels as it relates to centralized decisioning. This position gathers, consolidates, and provides input/direction on business needs, program requirements, and marketing strategies to the Decisioning Program leadership team.

Primary Responsibilities

• Grows and evolves in understanding of channels and channel business objectives and serves as partner and advocate
• Assists in the development of channel strategies and marketing tactics, including one-to-one personalization and customer journeys
• Partners and effectively collaborates with key program stakeholders (Marketing, Marketing Technology) and channel constituents (Channel Owner, Channel Leads, Channel Subject Matter Experts) in identification, documentation and implementation of key Decisioning Program capabilities and marketing strategies into channels (including but not limited to channels, teller, interactive voice response, contact center, platform, automated teller machines/video teller machines, digital, and emerging channels)
• Articulates and advocates for Decisioning Program development needs and works with partners to ensure implementation and communication plans are in place for capabilities and strategies
• Assists in regular reviews and solicitation of feedback on the customer and banker experience with the Decisioning Program
• Reviews, prioritizes, and recommends features, functions, and process improvement needs to Decisioning Program leadership team on behalf of the channels
• Assists in the development of requirements, dependencies, and operational needs of all relevant roles, functions, and capabilities within channels
• Grows and evolves in understanding of Marketing performance and analytics and adapt channel marketing strategies based on performance metrics
• Assists in the definition, implementation, and delivery of Decisioning Program success metrics and insights on behalf of the channels; tracks performance against goals and budget
• Assists in development of test-and-learn strategies as appropriate to test new opportunities or to evaluate value of marketing strategies

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in a related field
• Five (5) years of experience in marketing, banking or sales
• Working knowledge of outbound, inbound, and digital marketing tools, technologies, and strategies

Preferences

• Master of Business Administration (MBA) or relevant Post Graduate Degree

Skills and Competencies

• Ability to consume, synthesize, and present key data-driven insights related to outcomes of marketing technology initiatives
• Ability to develop plans which are data and research driven, founded in strong assumptions, and which have a positive return on investment
• Ability to research, analyze data, and derive facts
• Extensive planning skills: ability to manage multiple initiatives, planning the details while seeing, and working toward the big picture
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

• Facilitates intake, assessment, and implementation planning for new decisioning, personalization, and customer engagement capabilities, ensuring alignment with business objectives, channel needs, and platform capacity.
• Applies a systems-thinking approach to identify cross-channel impacts, dependencies, and optimization opportunities across customer experiences, business processes, and enabling technologies.
• Drives stakeholder alignment by evaluating tradeoffs, resolving ambiguities, and communicating recommendations to support effective delivery of decisioning program priorities.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$83,953.65 USD

Median:

$112,670.00 USD

Incentive Pay Plans:

This job may participate in an annual discretionary bonus plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Location Details

Regions Center

Location:

Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.