Newsletter Strategy and Ops Specialist - CNBC

Versant; New Jersey; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Fitness center on site

Gourmet cafeteria

Free shuttle to Manhattan/Brooklyn/Jer

Hoboken and Jersey City shuttle

Job summary

Versant is seeking a Newsletter Strategy & Operations Specialist to lead CNBC's newsletter portfolio. You will own end-to-end operations, manage ESP relationships, and drive subscriber growth, engagement, and monetization in a hybrid role based in Englewood Cliffs, NJ.

Collaborating with Editorial, Audience Development, Product, Marketing, and Ad Operations, you will develop scalable workflows, production standards, and testing strategies to optimize performance and revenue while maintaining

Qualifications

• Experience operating high-volume newsletter portfolios.
• Deep expertise with ESP platforms and production workflows.
• Proven track record of subscriber growth and monetization.

Responsibilities

• Own day-to-day operations of CNBC's newsletter portfolio, ensuring timely delivery.
• Manage ESP configuration, templates, and deliverability.
• Lead sponsorships, inventory optimization, and advertiser commitments.
• Define KPIs, monitor engagement, and drive growth, retention, and monetization.
• Act as operational product owner for the newsletter experience.

Skills

Newsletter operations

Audience development

Digital publishing

Product operations

Cross-functional collaboration

Project management

Analytics & KPIs

Stakeholder management

Tools

SailThru

Salesforce Marketing Cloud

Beehiiv

Job description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

CNBC is seeking a full-time Newsletter Strategy & Operations Specialist to lead the execution and optimization of CNBC's newsletter portfolio.

This role owns end-to-end newsletter operations, including overseeing the relationship with CNBC's email service provider (ESP), developing and refining production workflows, driving subscriber acquisition, engagement, retention, and growth strategies, and supervising newsletter sponsorships and ads.

The position requires close collaboration with cross functional partners including editorial, audience development, product, marketing, ad sales and analytics teams to drive performance and support business objectives.

The ideal candidate combines strong technical expertise and project management skills with a proven track record of leading newsletter operations and driving subscriber growth, engagement and retention. You’ll thrive in this role if you are a strategic and detail-oriented leader who effectively manages cross functional stakeholders and proactively identifies opportunities to improve efficiency, audience engagement and monetization

Responsibilities include, but are not limited to

• Newsletter Operations and Production
  • Own the day-to-day operations of CNBC's newsletter portfolio, ensuring newsletters are built, quality assured, scheduled, and delivered accurately and on time.
  • Serve as the primary administrator for CNBC's email service provider (ESP), managing platform configuration, templates, production workflows, and deliverability.
  • Build and maintain newsletter templates and advertising modules, ensuring editorial and commercial placements meet CNBC's production standards.
  • Develop and maintain production documentation, QA checklists, and scalable operational workflows that support a growing newsletter portfolio.
• Advertising & Sponsorship Operations
  • Partner with sales and commercial teams to execute newsletter sponsorships, optimize advertising inventory, and ensure campaigns launch on schedule and fulfill advertiser commitments.
  • Ensure all ad units are implemented accurately and align with CNBC's editorial, legal, and production standards.
• Audience Growth & Optimization
  • Own newsletter performance reporting by defining KPIs, monitoring engagement and business metrics, and identifying opportunities to drive subscriber growth, retention, monetization, and operational efficiency.
  • Lead subscriber lifecycle strategy — including acquisition, onboarding, engagement, retention, and reactivation in partnership with editorial, marketing, and product teams.
  • Develop and execute testing strategies for subject lines, creative, send times, personalization, and template optimization, to improve audience engagement and business outcomes.
• Product & Portfolio Management
  • Act as the operational product owner for the newsletter experience, driving improvements in functionality, personalization, automation, and subscriber experience.
  • Evaluate and evolve CNBC's newsletter portfolio by supporting new launches, optimizing existing products, and recommending consolidation or sunset strategies based on performance.
  • Collaborate with partners throughout the organization to expand newsletter distribution and identify new opportunities to reach and engage audiences across owned and external platforms.
• Strategy & Innovation
  • Stay current on industry trends, emerging email technologies, and newsletter best practices, identifying opportunities to improve operational efficiency, audience engagement, and monetization.
  • Recommend new tools, workflows, and processes that enhance the scalability and long-term growth of CNBC's newsletter business.

What we’ll offer:

At CNBC Headquarters in Englewood Cliffs, NJ, you’ll have access to great perks and amenities:

• Sweat it out-- Free onsite fitness center with state-of-the-art equipment, plus daily group classes
• Eat up-- Gourmet cafeteria with daily specials plus soup and salad bars
• Extras--Don’t have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $90,000-$120,000.

• Experience in newsletter operations, audience development, digital publishing, product operations, or a related field, with a demonstrated track record of managing and scaling high-volume newsletter portfolios.
• Deep expertise administering enterprise email service providers (ESPs) such as SailThru, Salesforce Marketing Cloud, Beehiiv, or similar platforms, including audience segmentation, personalization, deliverability, template management, and production workflows.
• Proven experience owning newsletter operations in a digital media organization, with a strong understanding of newsletter monetization, sponsorship execution, advertising operations, campaign trafficking, and cross-functional collaboration with Editorial, Sales, Product, Marketing, and Ad Operations teams.
• Experience managing the full newsletter lifecycle — from launches and subscriber acquisition to onboarding, engagement, retention, paid products, subscriber migrations, list hygiene, and portfolio optimization.
• Strong analytical mindset with experience defining KPIs, building performance dashboards, executing testing, and translating audience insights into operational, product, and revenue improvements.
• Exceptional project management and organizational skills, with the ability to lead complex cross-functional initiatives, influence stakeholders at all levels, and build scalable processes in a fast-paced, deadline-driven environment.
• Demonstrated product mindset with experience improving newsletter functionality, subscriber experience, automation, and operational efficiency through technology and process innovation.
• Passion for digital journalism and audience engagement, with a curiosity for emerging newsletter trends, email technologies, and best practices.

Additional Requirements:

• Must have unrestricted work authorization to work in the United States
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.

VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you can submit your request to [e-mail].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.