New Vehicle Sales Manager - Ford (4034)

Lake Auto Group

Milwaukee (WI)

On-site

USD 125,000 - 175,000

Full time

14 days+
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Benefits offered by this job

Demonstrator vehicle
Strong new Ford inventory
Established customer base
Modern dealership environment
Experienced dealership leadership
Resources to grow the department
Recruit & develop sales team
Direct influence on sales volume & M/S
Long-term career at Lake Automotive

Job summary

Lake Ford in Milwaukee is seeking an experienced automotive sales leader to take charge of our New Ford Vehicle Sales Department. This Full Time role offers a clear path to lead from the front, develop people, and drive Ford business to the next level.

We seek a proven Sales Manager or New Vehicle Manager who can grow market share, desk and structure deals, and own results. Lake Automotive Group backs you with resources, support, and a strong inventory base to maximize performance.

Qualifications

  • Proven automotive retail sales experience.
  • Dealership sales management or leadership experience.
  • Ability to desk and structure automotive transactions effectively.
  • Ability to lead, coach, and motivate a sales team.
  • Strong CRM discipline and consistent follow-up.
  • Use data and performance metrics to drive decisions.
  • Willingness to take ownership of results.
  • Competitive mindset focused on growth and visibility on the floor.

Responsibilities

  • Take ownership of our New Ford Sales Department.
  • Increase new Ford retail sales and market share.
  • Establish daily, weekly, and monthly sales objectives.
  • Desk and structure deals while balancing volume and profitability.
  • Lead, coach, train, and motivate our sales consultants.
  • Create a culture of performance and accountability.
  • Manage inventory, pricing, aging, and days supply.
  • Monitor market, incentives, and CRM utilization.
  • Recruit and develop high-performing sales staff.
  • Maintain an exceptional customer experience throughout the process.

Skills

Proven automotive retail sales
Dealership sales leadership
Desk & structure transactions
Lead, coach & motivate sales team
CRM discipline & follow-up
Data-driven decision making
Ownership mindset
Competitive & growth-focused

Tools

CRM software

Job description

Job Details: Job Location: Lake Auto Group - MILWAUKEE, WI, Position Type: Full Time, Salary Range: $125000.00 - $175000.00Base+Commission/year, Lake Ford is searching for a proven automotive sales leader to take charge of our New Ford Vehicle Sales Department.

We have the inventory, the facility, the team, and the resources. We're looking for theright manager to bring it all together and drive our Ford business to the next level.

This is an opportunity for an experienced automotive Sales Manager or New Vehicle Manager who wants to do more than work a desk. We want someone who willlead from the front, develop people, create accountability, grow market share, and take ownership of the results.

At Lake Ford, you'll have the support and resources ofLake Automotive Groupbehind you while having a direct impact on the performance and future growth of our Ford operation.

If you're competitive, understand the car business, know how to lead a sales floor, and want an opportunity where your performance can make a difference,we want to meet you.

WHAT YOU'LL BE RESPONSIBLE FOR
  • Take ownership of our New Ford Sales Department
  • Increase new Ford retail sales and market share
  • Establish daily, weekly, and monthly sales objectives
  • Desk and structure deals while balancing volume and profitability
  • Lead, coach, train, and motivate our sales consultants
  • Create a culture of performance and accountability
  • Manage new Ford inventory, model mix, aging, and days supply
  • Develop strategies to move aged and overstocked inventory
  • Monitor the Milwaukee market, competitor pricing, and incentives
  • Maximize inventory turn and identify sales opportunities
  • Maintain strong knowledge of Ford products, incentives, rebates, and manufacturer programs
  • Manage internet leads, appointments, showroom traffic, and customer follow-up
  • Ensure consistent and effective CRM utilization
  • Monitor lead response times, appointment ratios, closing percentages, and salesperson productivity
  • Work closely with F&I and dealership leadership
  • Assist with recruiting, training, and retaining high-performing sales consultants
  • Maintain an exceptional customer experience throughout the sales process
THE MANAGER WE'RE LOOKING FOR
  • Has proven automotive retail sales experience
  • Has previous dealership sales management or leadership experience
  • Understands how to properly desk and structure automotive transactions
  • Knows how to lead, coach, and motivate a sales team
  • Understands inventory turn, aging, pricing, and days supply
  • Knows how to turn leads and showroom traffic into sold customers
  • Understands the importance of CRM discipline and consistent follow-up
  • Uses data and performance metrics to make decisions
  • Can set clear expectations and hold people accountable
  • Is comfortable making decisions and taking ownership of the results
  • Is highly competitive and motivated by growth
  • Wants to be visible and actively involved on the sales floor

Ford experience is a plus, but it's not a requirement.We're interested in talking with successful automotive sales managers from any franchise who have a track record of producing results.

WHY LAKE FORD?

This is an opportunity to take the leadership role in an established Ford operation with the backing and resources ofLake Automotive Group.

We provide:
  • Demonstrator (DEMO) vehicle
  • Strong new Ford inventory
  • Established customer base
  • Modern dealership environment
  • Experienced dealership leadership
  • Resources and support to grow the department
  • Opportunity to recruit, coach, and develop your sales team
  • Opportunity to directly influence sales volume and market share
  • Long-term career opportunity within Lake Automotive Group

THIS IS A POSITION FOR SOMEONE WHO WANTS TO WIN.

We're not looking for someone to maintain the status quo.

We want a manager who will look at every lead, every customer, every salesperson, every piece of inventory, and every opportunity and ask: "How do we sell more Fords?"

If you've been successful in automotive sales management and believe you're ready to take ownership of a New Vehicle Sales Department,Lake Ford may be the opportunity you've been waiting for.

Come help us build Lake Ford into one of the top-performing Ford dealerships in our market.

The Lake Automotive Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions or employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Qualifications:
  • Has proven automotive retail sales experience
  • Has previous dealership sales management or leadership experience
  • Understands how to properly desk and structure automotive transactions
  • Knows how to lead, coach, and motivate a sales team
  • Understands inventory turn, aging, pricing, and days supply
  • Knows how to turn leads and showroom traffic into sold customers
  • Understands the importance of CRM discipline and consistent follow-up
  • Uses data and performance metrics to make decisions
  • Can set clear expectations and hold people accountable
  • Is comfortable making decisions and taking ownership of the results
  • Is highly competitive and motivated by growth
  • Wants to be visible and actively involved on the sales floor
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