New Vehicle Sales Manager - Ford

Lake-Auto-Group; Greendale (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Demonstrator vehicle

Strong Ford inventory

Experienced dealership leadership

Growth opportunities

Recruiting and coaching

Direct impact on sales volume

Long-term career with Lake Automotive

Job summary

Lake Ford in Greendale, WI is seeking a proven automotive Sales Manager to lead our New Ford Vehicle Sales Department. You will drive sales, coach a team of consultants, and own the results with accountability and growth at the core.

With the backing of Lake Automotive Group, you will manage inventory, pricing, CRM discipline, and strategy to increase market share while maintaining an exceptional customer experience and strong dealership performance.

Qualifications

• Leads and manages New Ford Vehicle Sales Department.
• Drives new Ford retail sales and market share growth.
• Establishes daily/weekly/monthly sales objectives.
• Desk and structure deals balancing volume and profitability.
• Leads, coaches, trains, and motivates sales consultants.
• Maintains CRM discipline and follow-up.

Responsibilities

• Take ownership of our New Ford Sales Department.
• Increase new Ford retail sales and market share.
• Establish daily, weekly, and monthly sales objectives.
• Desk and structure deals while balancing volume and profitability.
• Lead, coach, train, and motivate our sales consultants.
• Create a culture of performance and accountability.
• Manage new Ford inventory, model mix, aging, and days supply.
• Develop strategies to move aged and overstocked inventory.
• Monitor the Milwaukee market, competitor pricing, and incentives.
• Maximize inventory turn and identify sales opportunities.
• Maintain strong knowledge of Ford products, incentives, rebates, and manufacturer programs.
• Manage internet leads, appointments, showroom traffic, and customer follow-up.
• Ensure CRM usage and performance tracking.
• Monitor lead response times, appointment ratios, closing percentages, and salesperson productivity.
• Work with F&I and dealership leadership.
• Assist with recruiting, training, and retaining high-performing sales consultants.

Skills

Sales leadership

CRM discipline

Inventory management

Data-driven decisions

Team coaching

New vehicle sales

Tools

CRM software

Job description

No late nights; we close at 7pm during the week!

Lake Ford is searching for a proven automotive sales leader to take charge of our New Ford Vehicle Sales Department.

We have the inventory, the facility, the team, and the resources. We're looking for the right manager to bring it all together and drive our Ford business to the next level.

This is an opportunity for an experienced automotive Sales Manager or New Vehicle Manager who wants to do more than work a desk. We want someone who will lead from the front, develop people, create accountability, grow market share, and take ownership of the results.

At Lake Ford, you'll have the support and resources of Lake Automotive Group behind you while having a direct impact on the performance and future growth of our Ford operation.

If you're competitive, understand the car business, know how to lead a sales floor, and want an opportunity where your performance can make a difference, we want to meet you.

WHAT YOU'LL BE RESPONSIBLE FOR

• Take ownership of our New Ford Sales Department
• Increase new Ford retail sales and market share
• Establish daily, weekly, and monthly sales objectives
• Desk and structure deals while balancing volume and profitability
• Lead, coach, train, and motivate our sales consultants
• Create a culture of performance and accountability
• Manage new Ford inventory, model mix, aging, and days supply
• Develop strategies to move aged and overstocked inventory
• Monitor the Milwaukee market, competitor pricing, and incentives
• Maximize inventory turn and identify sales opportunities
• Maintain strong knowledge of Ford products, incentives, rebates, and manufacturer programs
• Manage internet leads, appointments, showroom traffic, and customer follow-up
• Ensure consistent and effective CRM utilization
• Monitor lead response times, appointment ratios, closing percentages, and salesperson productivity
• Work closely with F&I and dealership leadership
• Assist with recruiting, training, and retaining high-performing sales consultantsMaintain an exceptional customer experience throughout the sales process

THE MANAGER WE'RE LOOKING FOR

We're looking for someone who:

• Understands how to properly desk and structure automotive transactions
• Knows how to lead, coach, and motivate a sales team
• Understands inventory turn, aging, pricing, and days supply
• Knows how to turn leads and showroom traffic into sold customers
• Understands the importance of CRM discipline and consistent follow‑up
• Uses data and performance metrics to make decisions
• Can set clear expectations and hold people accountable
• Is comfortable making decisions and taking ownership of the results
• Is highly competitive and motivated by growth
• Wants to be visible and actively involved on the sales floor

Ford experience is a plus, but it's not a requirement. We're interested in talking with successful automotive sales managers from any franchise who have a track record of producing results.

WHY LAKE FORD?

This is an opportunity to take the leadership role in an established Ford operation with the backing and resources of Lake Automotive Group.

We provide:

• Demonstrator (DEMO) vehicle
• Strong new Ford inventory
• Experienced dealership leadership
• Resources and support to grow the department
• Opportunity to recruit, coach, and develop your sales team
• Opportunity to directly influence sales volume and market share
• Long‑term career opportunity within Lake Automotive Group

THIS IS A POSITION FOR SOMEONE WHO WANTS TO WIN.

We're not looking for someone to maintain the status quo.

We want a manager who will look at every lead, every customer, every salesperson, every piece of inventory, and every opportunity and ask:

"How do we sell more Fords?"

If you've been successful in automotive sales management and believe you're ready to take ownership of a New Vehicle Sales Department, Lake Ford may be the opportunity you've been waiting for.

Come help us build Lake Ford into one of the top-performing Ford dealerships in our market.

The Lake Automotive Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions or employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

In addition to a monthly salary, you will receive bonuses for: New Vehicle Sales Volume, New Vehicle Sales Gross, New Vehicle F&I Gross, New Vehicle Customer Satisfaction (NPS).