New Markets GTM Lead: Revenue Ops & Launch Strategy

Instructure; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Ownership program

Flexible work culture

Generous time off

Wellness programs

Tuition reimbursement

Learning and development resources

Job summary

Instructure is seeking a results-driven leader to own the go-to-market operations for our New Markets pods. You’ll drive end-to-end GTM strategies, from market sizing to launch, and align with product founders, marketing, and sales to optimize pricing, packaging, and channel tactics.

You’ll design scalable sales motions, build robust CRM analytics in Salesforce and Excel, and lead cross-functional readiness activities to support rapid pod graduation into the core business.

Qualifications

• Five+ years in sales operations, revenue operations, or related go-to-market function.
• Three+ years hands-on in Salesforce, building and maintaining reports, dashboards, data structures.
• Advanced Excel with modeling, variance analysis, and turning data into decision-ready output.
• Executive-level communication; bachelor's degree preferred.

Responsibilities

• Own end-to-end GTM lifecycle for pod products from market sizing to launch and post-launch performance.
• Define pricing, packaging input, channel strategy, and competitive positioning with pod Founders and marketing.
• Design the sales motion: coverage models, pipeline processes, forecasting cadences, and engagement rules.
• Build the reporting backbone in Salesforce and Excel to track pipeline health, win/loss, renewal trends.
• Lead CRM buildout in Salesforce and coordinate enablement, marketing, finance, deal desk, and IT.
• Create graduation playbook and enable full seller handoff to the core team.

Skills

Sales operations

Go-to-market

Executive communication

Education

Bachelor's degree

Tools

Salesforce

Excel

Job description

Instructure is seeking a results-driven leader to own the go-to-market operations for our New Markets pods. You’ll drive end-to-end GTM strategies, from market sizing to launch, and align with product founders, marketing, and sales to optimize pricing, packaging, and channel tactics.

You’ll design scalable sales motions, build robust CRM analytics in Salesforce and Excel, and lead cross-functional readiness activities to support rapid pod graduation into the core business.