New Jersey Market Launch Lead

Socket.dev

New Jersey

On-site

USD 120,000 - 130,000

Full time

9 days ago

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Benefits offered by this job

Annual performance bonus

Stock option grant

Job summary

8Fleet in New Jersey seeks an experienced Market Manager to launch and scale a brand-new market. You will secure a footprint, build vendor networks, hire and train the ops team, and bring the first vehicles and riders online.

As you grow the market, you will own daily fleet operations, budgets, safety, and compliance, while reporting to leadership. The role requires 4+ years in ops, strong leadership, and willingness to work all hours of a 24-hour operation.

Qualifications

4+ years in operations management, business consulting, or a comparable operating role.
2+ years managing people directly, including hiring, coaching, and developing your own team.
Direct experience opening something that didn't previously exist — a new market, site, facility, branch, region, or line of business — and running it through its first operating months.
A track record of deciding and moving with incomplete information.
Genuine comfort with data: you build the analysis yourself, draw the insight, and act on it.
Strong communication across a wide range of audiences — drivers, hourly teams, vendors, local officials, and company leadership.
BA/BS or equivalent practical operating experience
Based in New Jersey, or willing to relocate ahead of launch. This role is on-site in market.
Willingness to work the hours a 24-hour operation demands, including early mornings, evenings, and weekends, particularly through launch.
Valid driver's license and a clean driving record

Responsibilities

Secure and outfit New Jersey's operating footprint — facility and lot space, equipment, and on-site workflows.
Build the local vendor bench: maintenance and repair partners, cleaning, towing, and fueling or charging.
Partner with central teams on the licensing, registration, and regulatory requirements needed to operate in New Jersey.
Get the first vehicles delivered, registered, inspected, and road-ready.
Recruit, onboard, and activate New Jersey's first cohort of drivers, then convert that into a repeatable supply process.
Hire, onboard, and train the local operations team you'll lead.
Document what works, so New Jersey's launch makes the next market's faster.
Own day-to-day fleet operations: driver scheduling across 24-hour shift coverage, dispatch, vehicle availability, and performance monitoring.
Own the maintenance and repair program, keeping utilization high and downtime low.
Partner with Growth on driver recruiting, onboarding, and retention as supply scales.
Support and train drivers on safety, platform best practices, and rider experience.
Manage, coach, and develop the local operations team, adding headcount as volume grows.
Grow the market: scale driver supply and fleet size, expand shift coverage and service area, and identify where the next increment of demand comes from.
Build the market's growth plan and make the case for the investment it needs.
Own New Jersey's operating and financial metrics — utilization, revenue and cost per vehicle, driver retention, and contribution margin.
Analyze market performance to find profitability and efficiency gaps, then close them.
Build and manage the market's operating budget and report performance to company leadership on a regular cadence.
Set and track the KPIs that carry New Jersey from launch through scale.
Ensure compliance with New Jersey state and municipal requirements, applicable safety standards, and 8Fleet policy
Run regular safety audits and drive corrective action
Surface operational and regulatory risk early, with a recommendation attached