Market Launch Lead - New Jersey

Brodie Rec; Newark, Northern (NJ, KY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Uncapped commission

Professional development budget

Play Brodie League for free

Job summary

Brodie Rec is seeking a City Launcher in the New York/New Jersey launch market. You will open your market end to end, securing facilities, recruiting founding captains, building local buzz, and running the launch season.

You stay involved with games and events, becoming the face of Brodie in your city. You will prove the model, grow it season over season, and expand to additional cities as your track record earns them.

Qualifications

• 3+ years of experience in sales, partnerships, community management, or growth.
• Strong outbound and relationship-building skills with pipeline generation.
• Experience managing conversations from first touch through close.
• Strong communication and presentation skills with diverse stakeholders.
• Highly self-motivated and autonomous in fast-paced environments.
• Real passion for basketball, sports culture, and community in launch markets.

Responsibilities

• Own the full launch cycle in your market, from first outreach through to a sold-out opening night.
• Identify gyms and facilities within your territory, then negotiate and lock in the right venue.
• Build relationships with gym owners, local businesses, brands, community organizations, and strategic partners.
• Recruit and secure a minimum of 24 founding captains per league, plus a healthy pool of free agents, to establish strong early community engagement and league success.
• Manage your location’s social page in the lead-up to launch - building the following, the anticipation, and the local waitlist before night one.
• Develop outbound strategies across email, phone, LinkedIn, DMs, networking, & events.
• Validate the market with real numbers - demand, pricing, fill rate, waitlist - so leadership can decide where Brodie goes next.
• Attend game nights in your market. You are the face of Brodie in your city.
• Build genuine relationships with captains and players to drive retention and season-over-season re-registration.
• Build relationships with fans, families, and spectators so game night becomes a community rather than a booking.
• Monitor the health of your league in-season - retention, team count, waitlist, feedback.
• Partner closely with Operations on game-night execution while retaining ownership of growth, revenue, and community in your market.
• Earn the right to expand: stabilize your market, then help launch and oversee adjacent cities as your territory grows.
• Help create the repeatable launch playbook, outreach cadences, and grassroots recruitment strategies every future Brodie city will use.
• Continuously test and improve messaging, outreach, and conversion strategies.
• Contribute ideas around positioning, packaging, pricing, and go-to-market strategy.
• Act as an ambassador for Brodie within your community and build authentic relationships that align with Brodie’s culture and energy.
• Bring a high-energy, people-first presence to every interaction.

Skills

Sales

Partnerships

Community management

Growth

Job description

Brodie Rec is seeking a City Launcher in the New York/New Jersey launch market. You will open your market end to end, securing facilities, recruiting founding captains, building local buzz, and running the launch season.

You stay involved with games and events, becoming the face of Brodie in your city. You will prove the model, grow it season over season, and expand to additional cities as your track record earns them.