Market Manager

Socket.dev; New Jersey; On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Annual performance bonus

Stock option grant

Job summary

8Fleet in New Jersey seeks an experienced Market Manager to launch and scale a brand-new market. You will secure a footprint, build vendor networks, hire and train the ops team, and bring the first vehicles and riders online.

As you grow the market, you will own daily fleet operations, budgets, safety, and compliance, while reporting to leadership. The role requires 4+ years in ops, strong leadership, and willingness to work all hours of a 24-hour operation.

Qualifications

• 4+ years in operations management, business consulting, or a comparable operating role.
• 2+ years managing people directly, including hiring, coaching, and developing your own team.
• Direct experience opening something that didn't previously exist — a new market, site, facility, branch, region, or line of business — and running it through its first operating months.
• A track record of deciding and moving with incomplete information.
• Genuine comfort with data: you build the analysis yourself, draw the insight, and act on it.
• Strong communication across a wide range of audiences — drivers, hourly teams, vendors, local officials, and company leadership.
• BA/BS or equivalent practical operating experience
• Based in New Jersey, or willing to relocate ahead of launch. This role is on-site in market.
• Willingness to work the hours a 24-hour operation demands, including early mornings, evenings, and weekends, particularly through launch.
• Valid driver's license and a clean driving record

Responsibilities

• Secure and outfit New Jersey's operating footprint — facility and lot space, equipment, and on-site workflows.
• Build the local vendor bench: maintenance and repair partners, cleaning, towing, and fueling or charging.
• Partner with central teams on the licensing, registration, and regulatory requirements needed to operate in New Jersey.
• Get the first vehicles delivered, registered, inspected, and road-ready.
• Recruit, onboard, and activate New Jersey's first cohort of drivers, then convert that into a repeatable supply process.
• Hire, onboard, and train the local operations team you'll lead.
• Document what works, so New Jersey's launch makes the next market's faster.
• Own day-to-day fleet operations: driver scheduling across 24-hour shift coverage, dispatch, vehicle availability, and performance monitoring.
• Own the maintenance and repair program, keeping utilization high and downtime low.
• Partner with Growth on driver recruiting, onboarding, and retention as supply scales.
• Support and train drivers on safety, platform best practices, and rider experience.
• Manage, coach, and develop the local operations team, adding headcount as volume grows.
• Grow the market: scale driver supply and fleet size, expand shift coverage and service area, and identify where the next increment of demand comes from.
• Build the market's growth plan and make the case for the investment it needs.
• Own New Jersey's operating and financial metrics — utilization, revenue and cost per vehicle, driver retention, and contribution margin.
• Analyze market performance to find profitability and efficiency gaps, then close them.
• Build and manage the market's operating budget and report performance to company leadership on a regular cadence.
• Set and track the KPIs that carry New Jersey from launch through scale.
• Ensure compliance with New Jersey state and municipal requirements, applicable safety standards, and 8Fleet policy
• Run regular safety audits and drive corrective action
• Surface operational and regulatory risk early, with a recommendation attached

Skills

Operations management

People management

Market opening experience

Data-driven

Strong communication

BA/BS or equivalent

New Jersey resident or relocate

Driver's license

Education

BA/BS or equivalent

Job description

About 8Fleet:

8Fleet is a Los Angeles–based technology and logistics company building the operational infrastructure behind modern rideshare fleets, both autonomous and non-autonomous. We operate in Los Angeles, San Francisco, San Diego, Atlanta, and Miami.

New Jersey is one of our next markets, and we're hiring the person who will open it.

About the Role:

This is a new market. On day one there is no fleet in New Jersey, no facility, and no local team. This role builds all three.

As Market Manager, you own New Jersey end to end: you launch it, you run it, and you grow it.

Before go-live that means securing the physical footprint, building the local vendor bench, getting the first vehicles road-ready, activating the first cohort of drivers, and hiring the operations team you'll lead. After go-live it means owning day-to-day operations, the market's financial performance, and the plan that takes New Jersey from a first cohort of drivers to a fully scaled market.

This is an operating job, not a planning one. You'll be in the lot, in the data, and in the details. New Jersey will launch non-autonomous; autonomous operations are a possibility as the market matures, not part of the role at launch.

We're looking for someone who has done this before — who has opened something that didn't exist and carried it through its messy first months — and who wants to do it again with real ownership and real support behind them.

What You'll Own:

Launching the Market:

• Secure and outfit New Jersey's operating footprint — facility and lot space, equipment, and on-site workflows

• Build the local vendor bench: maintenance and repair partners, cleaning, towing, and fueling or charging

• Partner with central teams on the licensing, registration, and regulatory requirements needed to operate in New Jersey

• Get the first vehicles delivered, registered, inspected, and road-ready

• Recruit, onboard, and activate New Jersey's first cohort of drivers, then convert that into a repeatable supply process

• Hire, onboard, and train the local operations team you'll lead

• Document what works, so New Jersey's launch makes the next market's faster

Running & Growing the Market:

• Own day-to-day fleet operations: driver scheduling across 24-hour shift coverage, dispatch, vehicle availability, and performance monitoring

• Own the maintenance and repair program, keeping utilization high and downtime low

• Partner with the Growth team on driver recruiting, onboarding, and retention as supply scales

• Support and train drivers on safety, platform best practices, and rider experience

• Manage, coach, and develop the local operations team, adding headcount as volume grows

• Grow the market: scale driver supply and fleet size, expand shift coverage and service area, and identify where the next increment of demand comes from

• Build the market's growth plan and make the case for the investment it needs

Owning the Numbers:

• Own New Jersey's operating and financial metrics — utilization, revenue and cost per vehicle, driver retention, and contribution margin

• Analyze market performance to find profitability and efficiency gaps, then close them

• Build and manage the market's operating budget and report performance to company leadership on a regular cadence

• Set and track the KPIs that carry New Jersey from launch through scale

Safety & Compliance:

• Ensure compliance with New Jersey state and municipal requirements, applicable safety standards, and 8Fleet policy

• Run regular safety audits and drive corrective action

• Surface operational and regulatory risk early, with a recommendation attached

What You'll Bring:

• 4+ years in operations management, business consulting, or a comparable operating role, including ownership of business goals and the processes behind them

• 2+ years managing people directly, including hiring, coaching, and developing your own team

• Direct experience opening something that didn't previously exist — a new market, site, facility, branch, region, or line of business — and running it through its first operating months

• A track record of deciding and moving with incomplete information

• Genuine comfort with data: you build the analysis yourself, draw the insight, and act on it

• Strong communication across a wide range of audiences — drivers, hourly teams, vendors, local officials, and company leadership

• BA/BS or equivalent practical operating experience

• Based in New Jersey, or willing to relocate ahead of launch. This role is on-site in market.

• Willingness to work the hours a 24-hour operation demands, including early mornings, evenings, and weekends, particularly through launch

• Valid driver's license and a clean driving record

Nice to Have:

• Experience in rideshare, last-mile delivery, car rental, vehicle leasing, or another vehicle-heavy operation

• Experience operating on or alongside Uber, Lyft, or similar platforms

• Founder or early-employee experience

• Familiarity with the New Jersey market — its vendor landscape, labor market, and geography

Compensation:

Base salary range: $120,000–$130,000

This role is also eligible for an annual performance bonus and a stock option grant.

Equal Opportunity Employer:

8Fleet is an equal opportunity employer and values diversity on our team. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, pregnancy, age, marital status, military or veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.

If you need a reasonable accommodation at any point in the application or interview process, please let us know and we'll work with you.

Disclaimer:

This job description describes the general nature of the role and is not an exhaustive list of responsibilities, duties, or requirements. It may be updated at any time.