New Jersey CRM Lead — Data-Driven, On-Site Impact

Soft2Bet; Fort Lee (NJ); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Discretionary bonuses

Generous PTO

In-office breakfasts and lunches

Job summary

Soft2Bet, a fast-growing international iGaming and sports betting group, is seeking a CRM Manager to own lifecycle strategy for the New Jersey market, driving engagement, retention, and long-term player value through data-driven campaigns and personalized, compliant marketing.

The role focuses on onboarding, engagement, retention, and reactivation across email, SMS, push, and onsite messaging, collaborating with product, content, and data teams to ensure high‑performing customer journeys in a

Qualifications

• Experience leading CRM strategies in digital entertainment or iGaming preferred.
• Proven ability to design and optimize personalized customer journeys.
• Strong data analysis, A/B testing, and reporting skills.

Responsibilities

• Develop and own localized CRM strategies for the New Jersey market across channels (email, SMS, push, onsite).
• Own and optimize the customer journey from onboarding to retention and reactivation.
• Plan, execute, and analyze campaigns with a focus on personalization and performance metrics.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Segmentation

Project management

Stakeholder management

Tools

Braze

Optimove

Salesforce

Job description

Soft2Bet, a fast-growing international iGaming and sports betting group, is seeking a CRM Manager to own lifecycle strategy for the New Jersey market, driving engagement, retention, and long-term player value through data-driven campaigns and personalized, compliant marketing.

The role focuses on onboarding, engagement, retention, and reactivation across email, SMS, push, and onsite messaging, collaborating with product, content, and data teams to ensure high‑performing customer journeys in a