CRM Manager

Soft2Bet; New Jersey; On-site; USD 80,000 - 110,000; Full time

Job summary

Soft2Bet is seeking a CRM Manager to own CRM performance in the New Jersey market. This role involves developing and executing localized strategies to drive customer engagement and retention through tailored campaigns across various channels. Ideal candidates will have at least 3 years of CRM experience, a strong understanding of the U.S. market, and solid data analysis skills. Join a dynamic and growing company known for its collaborative culture and strategic freedom to innovate.

Qualifications

• 3+ years of CRM experience, ideally within iGaming or digital entertainment.
• Strong understanding of the U.S. market, especially New Jersey consumer behavior.
• Solid data analysis skills, including A/B testing and performance reporting.

Responsibilities

• Develop localized CRM strategies for the New Jersey market.
• Optimize the customer journey across engagement and retention.
• Plan and analyze campaigns with a focus on performance metrics.

Skills

CRM experience

Data analysis skills

Communication skills

Project management

Tools

Braze

Optimove

Salesforce

Job description

Are you ready to own CRM performance in one of the most dynamic regulated markets in the U.S.? Soft2Bet, a fast‑growing international iGaming and sports betting group, is seeking a CRM Manager to lead lifecycle strategy for the New Jersey market. This is a pivotal role focused on driving engagement, retention, and long‑term player value through data‑driven customer journeys and personalized, compliant marketing.

Work Mode: 100% Onsite (Hybrid, Remote not available)

As a CRM Manager, you will own CRM strategy and execution for this key U.S. market, from onboarding and engagement to retention and reactivation. You’ll design localized, personalized campaigns across email, SMS, push, and onsite messaging, working closely with product, content, and data teams to deliver compliant, high‑performing customer experiences.

What You’ll Do

• Develop and implement localized CRM strategies tailored to the New Jersey market (email, SMS, push, onsite messaging).
• Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation.
• Plan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics.
• Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences.
• Track and report on key CRM KPIs (retention, conversion, CLV, churn) and translate insights into clear actions.
• Ensure all CRM activities comply with U.S. regulatory standards and responsible gaming practices for New Jersey.
• Serve as the primary point of contact for CRM initiatives in the New Jersey region.

What We’re Looking For

• 3+ years of CRM experience, ideally within iGaming or digital entertainment.
• Strong understanding of the U.S. market, especially New Jersey consumer behavior and regulatory environment.
• Hands‑on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar).
• Solid data analysis skills, including A/B testing, segmentation, and performance reporting.
• Excellent communication, stakeholder management, and organizational skills.
• Proactive, self‑motivated, and comfortable managing projects independently.

You’ll join a fast‑growing international company operating at the intersection of digital marketing, technology, and regulated industries with real ownership over a strategic U.S. market.

Compensation: Competitive salary and package

Work Setup: New Jersey office with flexible hybrid options

Impact: Full ownership of your market, with strategic freedom to test, learn, and scale

Culture: Collaborative, innovative, and globally connected team