VIP Manager

Soft2Bet; Fort Lee (NJ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Discretionary bonus

Generous PTO

In-office meals

Job summary

Soft2Bet in New Jersey is seeking a VIP Manager to own a portfolio of high-value players, delivering premium, personalized service that boosts retention and lifetime value. You will combine relationship management with data insights to optimize activity in a regulated market.

Join a fast-growing iGaming group with a focus on responsible gaming, collaboration with CRM/Marketing, and opportunities for growth. This onsite role in Fort Lee requires availability for evenings and major events.

Qualifications

• 2+ years in VIP Management or Senior Account Management in iGaming or sports betting.
• Strong knowledge of the New Jersey iGaming market and NJDGE regulations.
• Proven ability to analyze player data and drive retention and revenue strategies.
• Excellent communication and interpersonal skills with high-value clients.
• Experience with CRM platforms Salesforce and Optimove, plus Excel.

Responsibilities

• Build and maintain long-term relationships with VIP players to maximize retention and LTV.
• Serve as primary contact for high-value accounts, managing communications with discretion.
• Execute targeted retention and reactivation strategies to reduce churn.
• Analyze player behavior and metrics to inform reinvestment and bonus strategies.
• Collaborate with CRM, Marketing, and Payments to deliver tailored promotions and exclusive experiences.
• Ensure VIP engagement aligns with Responsible Gaming and NJDGE requirements.
• Act as escalation point for VIP issues with strong problem-solving skills.
• Monitor competitor VIP programs and trends to enhance player experience.

Skills

Relationship management

Data analysis

Communication

Customer experience

VIP/client relations

Tools

Salesforce

Optimove

Excel

Job description

Are you ready to deliver elite, white-glove experiences to high-value players in a fast-paced, regulated iGaming market?

Soft2Bet, a fast-growing international iGaming and sports betting group, is seeking a VIP Manager to build and nurture relationships with top-tier players across its New Jersey operations. If you thrive in a relationship-driven, data-informed environment and know how to balance personalized service with performance goals, this is your opportunity to directly impact player loyalty and revenue growth.

Work Mode

Full-time (Remote/Hybrid not available)

The Role

As a VIP Manager, you will own a portfolio of high-value players, delivering a premium, personalized experience that drives retention, engagement, and lifetime value. You’ll act as a trusted point of contact, combining relationship management with data insights to optimize player activity and satisfaction in a highly regulated environment.

What You’ll Do

• Build and maintain strong, long-term relationships with VIP players to maximize retention and LTV.
• Serve as the primary point of contact for high-value accounts, managing communications and resolving issues with professionalism and discretion.
• Execute targeted retention and reactivation strategies to reduce churn and increase engagement.
• Analyze player behavior and performance metrics (handle, GGR, frequency) to inform reinvestment and bonus strategies.
• Partner with CRM, Marketing, and Payments teams to deliver tailored promotions, rewards, and exclusive experiences.
• Ensure all VIP engagement aligns with Responsible Gaming practices and NJDGE regulatory requirements.
• Act as an escalation point for VIP issues, applying strong problem-solving and de-escalation skills.
• Monitor competitor VIP programs and industry trends to continuously enhance the player experience.
• 2+ years of experience in VIP Management or Senior Account Management within iGaming or sports betting.
• Strong knowledge of the New Jersey iGaming market and NJDGE regulations.
• Proven ability to analyze player data and drive retention and revenue strategies.
• Excellent communication and interpersonal skills, with experience handling high-value or high-profile clients.
• Experience with CRM platforms (e.g., Salesforce, Optimove) and strong Excel skills.
• Ability to work onsite in Fort Lee, NJ, with flexibility for evenings, weekends, and major sporting events.
• Background in luxury hospitality, high-end customer service, or client relationship management.
• Experience managing VIP programs in a regulated US market.
• Familiarity with bonus optimization and player lifecycle strategies.
• Experience working in a fast-paced, international iGaming or tech environment.

Bonuses

Discretionary, performance-based

Time Off

Generous PTO policy

Perks

Partially subsidized in-office breakfasts and lunches

Culture

Collaborative, international team that celebrates milestones and wins together

Growth

Professional development and ownership within a scaling organization

Soft2Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.