New England Regional Sales Leader — Growth & DSD

El Nacho Tortilla Chips; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

El Nacho Tortilla Chips is seeking a Regional Sales Manager – New England to drive sales growth across Massachusetts, Rhode Island, Connecticut, Maine, New Hampshire, and Vermont. This hands-on, field-driven role leads the regional team and strengthens distributor relationships to expand distribution and velocity.

You will manage key retailers and develop seasonal strategies for Martha’s Vineyard and New Hampshire Seacoast, while partnering with DSD teams to open accounts and improve reorder

Qualifications

• 10+ years of sales experience in CPG or related consumer goods.
• Strong knowledge of the New England retail landscape and store formats.
• Experience calling on natural, conventional, and independent retailers.
• Experience with distributors and multi-state regional territory management.
• DSD operations or route-based sales experience preferred.
• Excellent communication, negotiation, presentation, and relationship-building skills.

Responsibilities

• Drive regional sales growth across New England and lead the sales team.
• Develop and manage relationships with retailers and distributors.
• Increase distribution, shelf presence, promotions, velocity, and SKU penetration.
• Execute retail programs including demos, displays, promotions, and digital support.
• Coordinate with distributor sales teams to increase regional penetration and orders.
• Build seasonal strategies for Martha’s Vineyard and NH Seacoast.
• Provide regular reporting, forecasting, and pipeline updates.

Skills

Sales leadership

Distributor relations

Retail strategy

Field sales

Communication

Travel ready

Job description

El Nacho Tortilla Chips is seeking a Regional Sales Manager – New England to drive sales growth across Massachusetts, Rhode Island, Connecticut, Maine, New Hampshire, and Vermont. This hands-on, field-driven role leads the regional team and strengthens distributor relationships to expand distribution and velocity.

You will manage key retailers and develop seasonal strategies for Martha’s Vineyard and New Hampshire Seacoast, while partnering with DSD teams to open accounts and improve reorder