New Car Sales Manager

Gwinnett Place Nissan; Duluth (GA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Gwinnett Place Nissan in Duluth, GA is seeking an experienced New Car Sales Manager to lead our Nissan sales operation. This hands-on leadership role requires building a strong sales team, structuring deals, managing inventory, protecting gross profit, and meeting Nissan objectives daily.

The ideal candidate will be competitive, process-driven, and comfortable working alongside the team. Responsibilities include recruiting, training, coaching, daily activity management, and delivering a

Qualifications

• Previous automotive sales management experience.
• Strong desking, closing, coaching, and inventory-management skills.
• Working knowledge of Nissan systems, programs, and reporting.

Responsibilities

• Recruit, train, coach, and hold the sales team accountable.
• Drive new-car sales volume, gross profit, market share, and customer retention.
• Manage daily sales activity, appointments, follow-up, and closing performance.
• Desk deals effectively while balancing profitability and customer satisfaction.
• Maintain strong knowledge of Nissan incentives, rebates, lease programs, and product offerings.
• Oversee new-car inventory, aging, pricing, dealer trades, and model mix.
• Ensure accurate and timely RDRs, reporting, paperwork, and compliance.
• Partner with the Internet Department to improve lead response, appointment shows, and closing ratios.
• Work closely with F&I to maximize profitability and ensure smooth deal flow.
• Monitor salesperson performance and provide consistent one-on-one coaching.
• Maintain high CSI and ensure every customer receives a professional delivery experience.
• Lead daily meetings, training sessions, and performance reviews.
• Assist the General Sales Manager and General Manager with achieving monthly objectives.

Skills

Sales management

Leadership

Coaching

Negotiation/Desking

Inventory management

Communication

Organization

Tools

Nissan systems

Reporting tools

CRM

Job description

New Car Sales Manager – Nissan

We are seeking an experienced, driven New Car Sales Manager to lead our Nissan sales operation. This is a hands-on leadership role for someone who knows how to develop a sales team, structure deals, manage inventory, protect gross profit, and consistently achieve Nissan objectives.

The ideal candidate is competitive, accountable, process-driven, and comfortable working alongside the team—not managing from an office.

Key responsibilities include:

• Recruit, train, coach, and hold the sales team accountable
• Drive new-car sales volume, gross profit, market share, and customer retention
• Manage daily sales activity, appointments, follow-up, and closing performance
• Desk deals effectively while balancing profitability and customer satisfaction
• Maintain strong knowledge of Nissan incentives, rebates, lease programs, and product offerings
• Oversee new-car inventory, aging, pricing, dealer trades, and model mix
• Ensure accurate and timely RDRs, reporting, paperwork, and compliance
• Partner with the Internet Department to improve lead response, appointment shows, and closing ratios
• Work closely with F&I to maximize profitability and ensure smooth deal flow
• Monitor salesperson performance and provide consistent one-on-one coaching
• Maintain high CSI and ensure every customer receives a professional delivery experience
• Lead daily meetings, training sessions, and performance reviews
• Assist the General Sales Manager and General Manager with achieving monthly objectives

Qualifications:

• Previous automotive sales management experience required
• Nissan management experience strongly preferred
• Strong desking, closing, coaching, and inventory-management skills
• Working knowledge of Nissan systems, programs, and reporting
• Proven ability to achieve volume, gross-profit, CSI, and market-share goals
• Excellent communication, organization, and leadership skills
• Valid driver’s license and acceptable driving record
• Ability to work dealership hours, including evenings and weekends

We offer a competitive performance-based compensation plan, benefits, growth opportunities, and the opportunity to lead a high-volume Nissan sales operation.