National Sales Leader, Remote (West US)

Darey Brands Inc.; California; Remote; USD 120,000 - 140,000; Full time

Benefits offered by this job

Competitive base salary + bonus

Generous PTO and paid holidays

Employer 401(k) matching program

Professional development and training

Job summary

Darey Brands, a leading dairy company behind Meyenberg and Green Valley, is seeking a National Sales Manager to drive profitable revenue across Club, Food Service, Mass and Grocery channels and expand private label opportunities.

This remote role reports to the VP of Sales and partners with cross-functional teams to scale branded and private label businesses, manage broker relationships, and lead strategic growth. Travel ~25% is required.

Qualifications

• Bachelor’s degree in a relevant field; MBA or advanced degree preferred.
• 5+ years of progressive sales experience in Club, Food Service, Mass and/or Grocery channels (branded food) or CPG.
• Valid Driver’s License, and clean DMVR.
• Authorized to work in the U.S.
• Remote role; Western US Based - PST zone preferred.

Responsibilities

• Own national sales performance across Club, Food Service, Mass and Grocery channels, for both branded and private label businesses, delivering revenue, volume, and gross margin targets.
• Develop and execute customer-specific business plans that align brand strategy with channel dynamics, operator/shopper needs, assortment priorities, pricing architecture, and promotional strategies.
• Lead cross-functional initiatives across Sales, Marketing, R&D, Finance, and Supply Chain to drive successful commercialization, innovation, and execution of channel-specific programs.
• Partner with Marketing and R&D to develop and execute brand strategies, product concepts, and packaging tailored to Club and Food Service channels.
• Collaborate with Finance and Supply Chain to ensure pricing, cost structure, forecasting, and operational readiness align with channel strategies and customer requirements.
• Identify, negotiate, and close new national and regional account opportunities, including distributors, operators, and retail customers.
• Identify, pursue, and win private label opportunities with retailers, club, and food service customers, leading RFP and bid responses, cost and margin modeling, and contract negotiations.
• Partner with R&D, Quality, Operations, and Supply Chain to manage private label programs from product specification and customer approval through launch and ongoing supply.
• Lead all broker relationships, including selection, onboarding, goal setting, and ongoing performance management.
• Translate company priorities into clear broker execution plans across distribution, merchandising, promotions, and new product launches.
• Manage pricing, trade spend, and promotional strategies with a disciplined ROI mindset.
• Utilize sales data, syndicated insights, and customer analytics to drive distribution gains, velocity growth, and category expansion.
• Lead quarterly and annual business planning, including forecasting, demand planning inputs, scorecarding, and execution tracking across Club, Food Service, Mass and Grocery accounts.
• Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Operations to ensure strong in-market execution.
• Deliver accurate sales forecasting, pipeline management, and performance reporting to senior leadership.
• Monitor competitive activity and channel trends to identify growth opportunities and mitigate risk.
• Travel nationally (approximately 25%) to meet with brokers, distributors, operators, and customers; attend company meetings and industry events.

Skills

National accounts

Broker networks

Financial & analytical skills

Negotiation & executive communication

Data-driven decision making

Syndicated data (SPINS & NIQ)

Relationship building & leadership

Cross-functional collaboration

Multi-priority management

Availability for after-hours/weekends

Education

Bachelor’s degree in a relevant field

MBA or advanced degree preferred

Job description

Darey Brands, a leading dairy company behind Meyenberg and Green Valley, is seeking a National Sales Manager to drive profitable revenue across Club, Food Service, Mass and Grocery channels and expand private label opportunities.

This remote role reports to the VP of Sales and partners with cross-functional teams to scale branded and private label businesses, manage broker relationships, and lead strategic growth. Travel ~25% is required.