National Sales Executive

Urban Sign Group; Holmes (PA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health coverage

Dental

401(k)

Job summary

Urban Sign Group in Holmes, PA is seeking an experienced sales professional to own new business development for national accounts. You will build relationships with multi-location brands, qualify opportunities, and shepherd them through the early stages of the sale with the President.

You will use modern sales tools and a disciplined outreach approach to craft winning strategies and document playbooks for the team.

Qualifications

• Proven track record of generating new business in signage or related B2B sales.
• Experience selling to senior decision-makers in multi-stakeholder sales cycles.
• Ability to articulate winning strategies and teach others.
• Collaborative, coachable attitude with results-driven mindset.
• Strong professional communication and relationship-building skills.

Responsibilities

• Generate new business opportunities with national multi-location brands.
• Lead discovery and early-stage sales conversations with senior decision-makers in real estate, construction, facilities, and brand roles.
• Manage and refine CRM, LinkedIn, and email outreach as part of daily workflow.
• Partner with senior leadership on larger opportunities and proposals.
• Document effective approaches to build a future playbook for the team.
• Represent Urban Sign Group professionally at every client touchpoint.

Job description

Urban Sign Group · Holmes, PA (Greater Philadelphia) · Full-time · Reports to the President

About Us

Urban Sign Group is a second-generation, family-owned signage company serving multi-location national brands. We design, fabricate, permit, and install complete signage programs — all in-house, all under one roof. Signage and branding is all we do, and we've built long-standing relationships with recognized national retail, restaurant, and service brands by doing it at a national standard with the accountability of an owner-operated business.

We're growing, and we've invested heavily in the tools, strategy, and marketing support to grow faster. Now we're hiring the person who will lead that growth.

The Opportunity

We're looking for an experienced sales professional to own new business development for national accounts. You'll be responsible for building relationships with multi-location brands, generating and qualifying new opportunities, and managing them through the early stages of the sale.

This is a role for a builder. You'll have modern sales tools, marketing air cover, and a documented strategy behind you — but how we win new accounts will be shaped by your experience and proven by your results. You'll work directly with the President to develop and refine our new business approach, and the approach you prove out becomes the playbook for the sales team we build behind you.

What You'll Do

• Generate new business opportunities with national multi-location brands through outreach, relationship development, and industry presence
• Run discovery and early-stage sales conversations with senior decision-makers in real estate, construction, facilities, and brand roles
• Operate and refine our sales and outreach tools — CRM, LinkedIn, and email — as part of your daily motion
• Partner with senior leadership on larger opportunities and proposals
• Document what works: build the written playbook future team members will be trained on
• Represent the company with professionalism at every touchpoint — you are often the first impression a future client has of us

What We're Looking For

• A proven track record of generating new business — not just working leads handed to you — in signage or a related industry (commercial construction services, facilities services, building products, or similar B2B sales to multi-location companies)
• Experience selling to senior decision-makers in longer, multi-stakeholder sales cyclesComfort with modern sales tools and process — CRM discipline, structured outreach, and a willingness to test and refine what works
• The ability to explain how you win business, clearly enough that someone else could learn from it
• A collaborative, coachable approach — someone who brings ideas and defends them with results
• Strong professional communication and relationship skills

What We Offer

• Competitive base salary plus performance-based earnings
• Direct access to ownership and a real voice in how we grow
• A clear path to leadership as the sales team expands
• The backing of an experienced operations team — we deliver what you sell
• Health coverage, dental, and 401(k) with company match

Urban Sign Group is an equal opportunity employer.