National Sales Director: Growth & Partnerships

United States Digital Space LLC; Nashville (TN); On-site; USD 141,000 - 165,000; Full time

Job summary

Coca-Cola, Nashville, seeks a Director, National Sales to lead strategic growth with Dollar General. You will drive annual and multi-year Joint Business Plans, align senior decision-makers, manage trade budgets, and push omnichannel initiatives across performance metrics.

You will collaborate with bottlers, marketing, finance, and supply chain teams to deliver integrated customer plans, optimize brand activation, and build mutually beneficial partnerships in a fast-paced retail environment.

Qualifications

• 7+ years of national account sales leadership in beverages or consumer goods with major retail accounts.
• Proven ability to lead complex projects, align stakeholders, and hit targets in competitive environments.
• Data-driven mindset using insights for strategic selling and growth-oriented solutions.
• Exceptional influencing and negotiation skills enabling win-win partnerships at senior levels.
• Highly proactive, organized, and results-oriented with ability to prioritize in fast-changing conditions.
• Passion for brand building, innovation, and execution excellence in high-volume retail channels.
• Digital fluency and comfort leveraging tools to inform decision-making and storytelling in customer engagements.

Responsibilities

• Lead and manage annual and multi-year Joint Business Planning processes with Dollar General, integrating category insights, portfolio strategies, and commercial priorities into cohesive growth plans.
• Establish collaborative relationships with key customer decision-makers to identify opportunities, resolve challenges, and drive shared value creation.
• Deliver against topline metrics including revenue, volume, and share, while managing key financial levers such as trade spend and operating budgets with diligence.
• Drive execution of innovation rollouts, product line-up adjustments, and brand activation across Dollar General's omnichannel platform.
• Partner with Coca-Cola bottler teams to ensure alignment and flawless delivery of customer plans across all execution points.
• Facilitate partnerships with complementary CPG brands to create basket-building solutions, meal-bundling programs, and incremental growth initiatives both in-store and online.
• Monitor competitive activity at Dollar General and across the retail landscape, providing insights and actionable recommendations to strengthen Coca-Cola's position.
• Collaborate with cross-functional teams—including Commercial, Finance, Marketing, and Supply Chain—to ensure strategies are fully supported and executed.
• Lead systematic stewardship routines with internal and external partners that measure performance against mutually agreed KPIs and enable continuous improvement.

Skills

National accounts leadership

Strategic planning

Data analytics

Negotiation

Cross-functional collaboration

Digital fluency

Relationship building

Education

Bachelor's degree in business, marketing, or related field

Tools

Analytics platforms

CRM tools

Job description

Coca-Cola, Nashville, seeks a Director, National Sales to lead strategic growth with Dollar General. You will drive annual and multi-year Joint Business Plans, align senior decision-makers, manage trade budgets, and push omnichannel initiatives across performance metrics.

You will collaborate with bottlers, marketing, finance, and supply chain teams to deliver integrated customer plans, optimize brand activation, and build mutually beneficial partnerships in a fast-paced retail environment.