National Multifamily Growth & Specification Lead

Elementia Materiales; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Allura is seeking a National Multi-Family Sales Manager to set and execute a national sales strategy for multifamily construction across the United States. The role partners closely with regional sales leadership to convert specifications into revenue and expand market presence among developers, builders, and architects.

The position requires 7–10+ years in building materials sales with a track record in multifamily specification sales and national account management.

Qualifications

• 7–10+ years selling building materials or construction products.
• Strong experience selling into the multifamily housing segment.
• Proven success with specification sales and project-based selling.
• Experience managing national or strategic accounts.

Responsibilities

• Develop and execute a national sales strategy for multifamily construction.
• Identify and engage key national developers, builders, and ownership groups.
• Position products for specification in new construction and renovation projects.
• Build relationships with national and regional multifamily developers and general contractors.
• Manage strategic national accounts and project pipelines.
• Influence specifications through architects and design firms.

Skills

Multifamily sales

Account management

Specification selling

Project-based selling

Pipeline development

Job description

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National Multi-Family Sales Manager

Full Time Sales Houston, TX, US

30+ days ago Requisition ID: 1722

Position Overview

The National Multifamily Sales Manager will lead Allura’s strategy and revenue growth within the multifamily housing segment across the United States. This role is responsible for developing relationships with national and regional developers, builders, architects, and general contractors to drive product specification and increase market share within large-scale multifamily construction projects.

This position will partner closely with regional Territory Sales Managers and sales leadership to convert specifications into revenue and expand Allura’s presence in the multifamily housing market.

Reporting Structure

Reports To: VP of Sales

Direct reports: 2+

Works Closely With

· Regional Territory Sales Managers

· Sales Operations & Enablement

· Technical Services

· Executive Sales Leadership

This role will act as the national subject matter expert for the multifamily segment and support regional teams in converting large project opportunities.

Key Responsibilities

National Multifamily Strategy

· Develop and execute a national sales strategy focused on multifamily construction.

· Identify and engage key national developers, builders, and ownership groups.

· Position Allura products for specification within new construction and renovation projects.

Strategic Account Development

· Build relationships with national and regional multifamily developers and general contractors.

· Manage strategic national accounts and project pipelines.

· Influence product specifications through architects and design firms.

Revenue Growth

· Drive revenue growth within the multifamily segment through specification and project conversion.

· Support Territory Sales Managers in securing large multifamily project opportunities.

· Track multifamily construction pipelines and project opportunities.

· Maintain accurate project tracking within CRM systems.

· Provide market feedback and competitive insights to leadership.

Industry Engagement

· Represent the company at multifamily housing events and industry associations.

· Build visibility with developers, architects, and builders.

Target Candidate Profile

Required Experience

· 7–10+ years of experience selling building materials or construction products.

· Strong experience selling into the multifamily housing segment.

· Demonstrated success with specification sales and project-based selling.

· Experience managing national or strategic accounts.

Key Relationships

Successful candidates will have existing relationships with: