National Media Campaign Specialist

Wendy'; Dublin (OH); On-site; USD 63,000 - 107,000; Full time

Benefits offered by this job

401k match

Parental leave

EAP services

Job summary

Wendy's is seeking a Media Specialist to support national and local campaign initiatives from the Dublin, OH area. The role focuses on developing, executing, and optimizing media plans across General Market and Hispanic Market campaigns.

Collaborate with internal teams and external partners to ensure brand consistency, monitor performance, and drive data-driven decisions. Office-based role with a strong emphasis on collaboration and budget management.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration or Communications.
• Understanding of national and local media planning and buying practices.
• 1-2 years of related media experience in a media agency or full-service agency.
• Strong attention to detail and ability to work in a fast-paced environment.

Responsibilities

• Support the manager in development, implementation and optimization of national media campaigns for General Market and Hispanic Market campaigns.
• Collaborate with internal teams and external partners to align paid media with marketing goals and maintain momentum across workstreams.
• Monitor and analyze campaign performance metrics to inform future allocations and optimizations; lead A/B testing opportunities.
• Assist with vendor and partner relationship management and coordination.
• Lead onboarding and management of enhanced data capabilities and activation; facilitate budget tracking and reconciliation.

Skills

Media planning

Media buying

Campaign analysis

Vendor coordination

Communication

Education

Bachelor's degree in Marketing/Advertising/Business Administration or Communications

Job description

Wendy's is seeking a Media Specialist to support national and local campaign initiatives from the Dublin, OH area. The role focuses on developing, executing, and optimizing media plans across General Market and Hispanic Market campaigns.

Collaborate with internal teams and external partners to ensure brand consistency, monitor performance, and drive data-driven decisions. Office-based role with a strong emphasis on collaboration and budget management.