Director - Brand Marketing

Wendy's International; Dublin (OH); On-site; USD 154,000 - 277,000; Full time

Benefits offered by this job

Parental leave

Free EAP sessions

401k match

Job summary

Wendy's International in Dublin, OH seeks a Director of Brand Marketing to lead growth through strategic marketing, product development, and cross‑functional collaboration with R&D, Operations, Supply Chain and Finance. The role drives national programs, guides agency partners, and shapes the consumer narrative for our iconic brand.

You will manage a US Brand team, present to senior leadership, and work with franchise relations to roll out new programming.

Qualifications

• 7–10 years of experience in National Marketing for Retail or QSR brand.
• Business case writing and/or P&L management.
• Demonstrated experience leading cross‑functional teams.
• Demonstrated product management experience, including innovation.
• Experience managing and working with ad agencies.
• Preferred: Master's in marketing or MBA.

Responsibilities

• Develop Annual US Brand Plans that create the vision for respective categories and deliver on growth goals; facilitate engagement across marketing teams and cross‑functionally to develop a business case, priority alignment, scorecards & KPIs.
• Lead development of programming on the US National Marketing Calendar; set priority level and overall marketing strategy and goals; create business cases to influence Senior Leadership for national & test programs; provide inputs into annual AOP planning and forecasts.
• Lead projects/initiatives in the marketing plan across cross‑functional team from ideation to implementation with focus on collaboration, creativity, and critical thinking.
• Lead menu strategy and product development for Wendy's with R&D, Operations, Supply Chain and Finance.
• Partner with Advertising, Media & Agency teams to create campaigns delivering US business objectives through insights and direction.
• Lead a high‑performing US Brand team with clear roles, expectations, and development mindset.
• Prepare content and engage with franchisee audiences (WNAP, DMAP) to present information and generate excitement around new programming.

Education

Bachelor's Degree

Job description

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you're looking for a career where you can be part of the action as we continue to grow our iconic brand – we got you!

The Director of Brand Marketing is a highly motivated and engaging leader who is a catalyst for brand growth by developing impactful business strategies and communications that engage consumers in a way that drives the business. They set vision, develop strategies, and lead cross‑functional and agency teams for their areas of accountability. They lead the creation of marketing, product and communications initiatives that deliver on our brand and business goals. Come thrive in a fun, fast‑paced and collaborative environment where people, personal development and inclusivity are highly valued.

Responsibilities

• Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver on our growth mindset and goals. Facilitate engagement across marketing teams and cross‑functionally to develop a business case, priority alignment, scorecards & KPIs.
• Lead the development of respective programming on the U.S. National Marketing Calendar, setting the priority level and overall marketing strategy and goals. Create business cases that influence and inspire Senior Leadership to support national & test programs on our U.S. Marketing Calendar and provide inputs into our annual AOP planning process and ongoing outlook/forecast updates based on learnings, program expectations, and calendar priorities.
• Lead respective projects/initiatives in the marketing plan across a broad cross‑functional team from ideation to implementation with a key focus on collaboration, creativity, and critical thinking.
• Lead menu strategy and product development for Wendy's, working closely with cross‑functional teams such as R&D, Operations, Supply Chain and Finance to bring the strategy and initiatives to life.
• Partner with the Advertising, Media & Agency teams to create streamlined marketing campaigns that deliver on strategic U.S business objectives through driving creative direction, consumer insights and evaluation.
• Lead a high‑performing U.S. Brand team, through role clarity to teams and by level, expectation setting and accountability check‑ins, as well as growth and development mindset and actions.
• Prepare content and engage with franchisee audiences (WNAP, DMAP, etc.) as needed to present information, gather input, and/or inspire excitement around new programming.

Education

Bachelor's Degree

Travel

20%

Pay Range

$154,000.00 – $277,000.00 Annually

Qualifications

• Preferred: Master's in marketing or MBA
• 7–10 years of experience in National Marketing for Retail or QSR brand
• Business case writing and/or P&L management
• Demonstrated experience leading cross‑functional teams
• Demonstrated product management experience, including innovation
• Experience managing and working with ad agencies

Expected Work Location (In Office)

It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs.

Benefits

Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.

NOTE: Wendy's benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval and an individual award agreement terms. Those documents supersede all other information regarding Wendy's benefits, bonus, and other incentives. Wendy's retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.

Equal Employment Opportunity

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.