National Higher-Ed Sales Director

Calder News LLC; Grand Rapids (MI); Remote; USD 140,000 - 190,000; Full time

Job summary

WASH Commercial Laundry seeks an experienced Director of College & University Sales to lead and grow our national higher education business across the United States. You will develop a comprehensive sales strategy, pursue new university partnerships, and deepen relationships with housing, procurement, and university leadership.

The role requires building and coaching a national sales team, managing complex multi-stakeholder cycles, guiding RFP responses, and aligning cross-functional teams to

Qualifications

• 7+ years in progressive sales roles, with 5+ years in leadership.
• Proven track record building high-performing sales teams.
• Experience managing complex sales cycles, RFPs, and negotiations.
• Experience in College & University or related industries preferred.
• Strong financial acumen for deal economics and profitability.
• Excellent presentation, negotiation, and communication skills.
• Ability to travel nationally up to 50%.

Responsibilities

• Develop and execute a national sales strategy for the College & University market.
• Lead, coach, and develop a national team of sales professionals.
• Manage key university relationships and executive reviews.
• Oversee RFP strategy, pricing, and contract negotiations.
• Collaborate with Marketing, Operations, and Technology to improve student experience.
• Own sales performance, forecasts, and annual plans.
• Ensure CRM usage, reporting standards, and accountability.

Skills

Sales leadership

Strategic thinking

Relationship building

Forecasting

CRM proficiency

Negotiation

Travel 50%+

Education

Bachelor's degree in Business or Marketing

Equivalent professional experience

Tools

CRM platforms

Microsoft Office

Job description

WASH Commercial Laundry seeks an experienced Director of College & University Sales to lead and grow our national higher education business across the United States. You will develop a comprehensive sales strategy, pursue new university partnerships, and deepen relationships with housing, procurement, and university leadership.

The role requires building and coaching a national sales team, managing complex multi-stakeholder cycles, guiding RFP responses, and aligning cross-functional teams to