National Field Programs Lead — Activation & Partner Success

IRB USA Inspire Resources; Georgia; Hybrid; USD 70,000 - 110,000; Full time

Job summary

The Associate Manager, National Field Programs will partner with the Manager, National Field Programs to support the execution, communication, deployment, and optimization of National Field Programs (NFP) and Local Store Marketing initiatives.

Serve as a liaison between Field Marketing, Operations, Integrated Marketing, agency partners, vendors, franchisees, and field teams to ensure successful activation of marketing programs, resources, and platforms.

Qualifications

• 4–6 years in field/franchise/local/brand marketing
• Experience managing multi-market marketing programs
• Cross-functional collaboration with franchisees, operations, vendors, agencies
• Restaurant/retail/hospitality or franchise marketing experience preferred

Responsibilities

• Support execution and deployment of National Field Programs.
• Develop franchisee and internal communications plans.
• Coordinate creation and deployment of program toolkits, playbooks, assets and resources.
• Partner with agencies and internal stakeholders to develop marketing materials.
• Train and support field marketing platforms and resources.
• Prepare monthly and quarterly reporting and program insights.

Skills

Project management

Stakeholder management

Communication skills

Cross-functional collaboration

Analytical skills

Education

Bachelor's degree

Tools

HubKonnect

CRM tools

Marketing tech platforms

Microsoft Office

Job description

The Associate Manager, National Field Programs will partner with the Manager, National Field Programs to support the execution, communication, deployment, and optimization of National Field Programs (NFP) and Local Store Marketing initiatives.

Serve as a liaison between Field Marketing, Operations, Integrated Marketing, agency partners, vendors, franchisees, and field teams to ensure successful activation of marketing programs, resources, and platforms.