Senior Field Marketing Director - National Programs

Pronghorn Initiative Holdings LLC; New York (NY); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Generous PTO & Paid Holidays

Life & Disability Insurance

HSA & FSA Plans

Employee Assistance Program (EAP)

Professional Development

Wellness Perks

Job summary

Pronghorn Initiative Holdings LLC in New York, NY seeks a Field Marketing Director to lead national and regional field marketing programs, translating brand objectives into activations and ensuring cross-functional alignment.

You will manage multi-million-dollar budgets across clients, recruit and shepherd a blended team of full-time and freelance Field Managers, and partner with distributors to drive impact.

Qualifications

• 7–10 years of marketing experience, with 4+ years in field or experiential leadership roles.
• Experience overseeing spirit-based programming preferred.
• Proven experience managing teams across multiple regions and clients.
• Comfortable overseeing multi-million-dollar field budgets and staffing plans.
• Ability to build client and distributor relationships that foster program success.
• Strong communication skills across presentations, reporting, and day-to-day updates.
• Proficient in Google Suite, Microsoft Office, CRM and project management tools.
• Available for regular travel and weekend/night activations as needed.
• Background in spirits, CPG, or lifestyle brands preferred.
• This position is based in the Metro NYC area.

Responsibilities

• Lead the strategy, planning, and execution of national and regional field marketing programs
• Manage $4M+ in annual revenue across multiple clients and program verticals
• Recruit, train, and oversee a blended team of full-time and freelance Field Managers
• Translate national brand objectives into market-specific activation plans
• Partner with distributors and regional sales teams to support programming and drive impact
• Collaborate with internal teams to align on deliverables
• Own budgets, manage a team of field managers, and forecast for all field programs
• Develop SOPs and training systems for consistency and excellence
• Oversee field tools and processes, including scheduling, reporting, expense tracking, and payroll inputs
• Analyze and present campaign KPIs, insights, and toplines to clients and stakeholders
• Represent the agency with professionalism and confidence in all client and partner meetings

Skills

Marketing leadership

Team management

Budget management

Client & distributor relationships

Strong communication

Travel readiness

Industry knowledge: spirits/CPG

Strategic planning

Tools

Google Suite

Microsoft Office

CRM

Project management tools

Job description

Pronghorn Initiative Holdings LLC in New York, NY seeks a Field Marketing Director to lead national and regional field marketing programs, translating brand objectives into activations and ensuring cross-functional alignment.

You will manage multi-million-dollar budgets across clients, recruit and shepherd a blended team of full-time and freelance Field Managers, and partner with distributors to drive impact.