National Field Programs Associate – Activation and Training

Inspire; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Inspire seeks an Associate Manager, National Field Programs to partner with the Manager and drive execution and optimization of National Field Programs and Local Store Marketing initiatives for a multi-brand restaurant portfolio. You will liaise with Field Marketing, Operations, Integrated Marketing, agencies, vendors, franchisees, and field teams to ensure successful activation of programs and resources.

The role requires 4–6 years in field/local/brand marketing, strong project management, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent work experience.
• Minimum 4-6 years of field marketing, franchise marketing, local marketing, brand marketing, or related experience.
• Experience managing multi-market marketing programs and initiatives.
• Experience working cross-functionally with franchisees, operations, vendors, agency partners, and internal stakeholders.

Responsibilities

• Support execution and deployment of National Field Programs, activation window initiatives, and local marketing strategies.
• Develop and execute franchisee and internal communication plans, including activation calls, training materials, launch communications, and program updates.
• Coordinate development, collection, organization, and deployment of program toolkits, playbooks, one-sheeters, creative assets, and field marketing resources supporting activation windows and local marketing initiatives.
• Partner with approved agencies and internal stakeholders to develop creative assets and marketing materials supporting National Field Programs, activation windows, and local marketing initiatives.
• Serve as the primary business partner for HubKonnect and Local Store Marketing ecosystem support, training, adoption, and coordination.
• Collaborate with internal partners to upload, maintain, and distribute marketing assets, promotions, program materials, and resources for system-wide access and utilization.
• Coordinate training, communications, and support for field marketing platforms and resources.
• Develop presentations, updates, materials, activation recaps, and after-action reviews.
• Coordinate monthly and quarterly reporting, performance summaries, participation metrics, and program insights.
• Support implementation of new processes, tools, and field marketing initiatives designed to improve execution and adoption.
• Support field readiness by coordinating asset distribution, training resources, platform updates, and program deployment requirements across cross-functional teams.
• Support local media requests, fundraising platform initiatives, and field marketing support requests.
• Oversee maintenance of marketing resources, content libraries, assets, and platform materials to ensure accuracy, consistency, and accessibility.
• Serve as a primary point of contact for franchisees, field teams, agency partners, and vendors regarding National Field Program initiatives and Local Store Marketing resources.
• Partner cross-functionally to support field marketing projects and business priorities.

Skills

Project management

Communication

MS Office

MarTech platforms

Education

Bachelor's degree

Tools

HubKonnect

CRM tools

Local Store Marketing platforms

Job description

Inspire seeks an Associate Manager, National Field Programs to partner with the Manager and drive execution and optimization of National Field Programs and Local Store Marketing initiatives for a multi-brand restaurant portfolio. You will liaise with Field Marketing, Operations, Integrated Marketing, agencies, vendors, franchisees, and field teams to ensure successful activation of programs and resources.

The role requires 4–6 years in field/local/brand marketing, strong project management, and