National Field Programs Lead

Inspire Brands, Inc.; Atlanta, Northern (GA, KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Inspire Brands, Inc. is seeking an Associate Manager, National Field Programs to help coordinate national field programs and local store marketing initiatives.

You will partner with internal teams, agencies, and franchisees to ensure activation of marketing assets and resources. The role requires strong communication, project management, and cross-functional collaboration, with a focus on training materials, asset deployment, and program reporting.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent work experience.

Responsibilities

• Support execution and deployment of National Field Programs, activation window initiatives, and local marketing strategies.
• Develop and execute franchisee and internal communication plans, including activation calls, training materials, launch communications, and program updates.
• Coordinate development, collection, organization, and deployment of program toolkits, playbooks, one-sheeters, creative assets, and field marketing resources supporting activation windows and local marketing initiatives.
• Partner with approved agencies and internal stakeholders to develop creative assets and marketing materials supporting National Field Programs, activation windows, and local marketing initiatives.
• Serve as the primary business partner for HubKonnect and Local Store Marketing ecosystem support, training, adoption, and coordination.
• Collaborate with internal partners to upload, maintain, and distribute marketing assets, promotions, program materials, and resources for system-wide access and utilization.
• Coordinate training, communications, and support for field marketing platforms and resources.
• Develop presentations, updates, materials, activation recaps, and after-action reviews.
• Coordinate monthly and quarterly reporting, performance summaries, participation metrics, and program insights.
• Support implementation of new processes, tools, and field marketing initiatives designed to improve execution and adoption.
• Support field readiness by coordinating asset distribution, training resources, platform updates, and program deployment requirements across cross-functional teams.
• Support local media requests, fundraising platform initiatives, and field marketing support requests.
• Oversee maintenance of marketing resources, content libraries, assets, and platform materials to ensure accuracy, consistency, and accessibility.
• Serve as a primary point of contact for franchisees, field teams, agency partners, and vendors regarding National Field Program initiatives and Local Store Marketing resources.
• Partner cross-functionally to support field marketing projects and business priorities.

Skills

Project management

Communication

Relationship building

Analytical thinking

Presentation skills

Organizational skills

Attention to detail

MS Office

Marketing tech platforms

Remote work ability

Travel 20%

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubKonnect

CRM tools

Marketing platforms

Job description

Inspire Brands, Inc. is seeking an Associate Manager, National Field Programs to help coordinate national field programs and local store marketing initiatives.

You will partner with internal teams, agencies, and franchisees to ensure activation of marketing assets and resources. The role requires strong communication, project management, and cross-functional collaboration, with a focus on training materials, asset deployment, and program reporting.