National Field Marketing Director - Growth & Field Ops

Electrolit USA; Houston (TX); On-site; USD 95,000 - 130,000; Full time

Job summary

CAB Enterprises, Inc. seeks a National Field Marketing Manager to lead Electrolit's U.S. field marketing program from Houston. You will manage a dispersed team of Field Marketing Specialists, plan activations, and ensure high‑quality execution and ROI.

You will partner with Sales, Logistics and Brand Marketing, develop playbooks, monitor KPIs, and drive budget planning while coaching teams in market and ensuring compliance with safety and company policies. Travel up to 30% is expected.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 7+ years field marketing, experiential marketing or sales/trade marketing in Beverage/CPG.
• 3+ years managing remote or field-based teams.
• Experience managing a marketing budget and agencies.
• Experience with retail execution or CRM software; Repsly preferred.
• Advanced MS Office skills, especially Excel and PowerPoint.
• Travel up to 30%, including some evenings and weekends; must lift 20 pounds.

Responsibilities

• Lead, coach, and develop a geographically dispersed team of Field Marketing Specialists.
• Plan and deploy field marketing resources to optimize revenue growth.
• Collaborate with Sales, Logistics, Brand Marketing, Strategy & Insights, and Finance.
• Build and improve FMS and Mobile Hydration Team playbooks; set event standards.
• Train for field operations, safety, consumer engagement, and company policies.
• Oversee agency partnerships and budget management; ensure ROI.
• Present field marketing results and insights to leadership.

Skills

People leadership

Strategic thinking

Communication skills

Team coaching

Cross-functional collaboration

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Repsly

CRM software

MS Excel

PowerPoint

Job description

CAB Enterprises, Inc. seeks a National Field Marketing Manager to lead Electrolit's U.S. field marketing program from Houston. You will manage a dispersed team of Field Marketing Specialists, plan activations, and ensure high‑quality execution and ROI.

You will partner with Sales, Logistics and Brand Marketing, develop playbooks, monitor KPIs, and drive budget planning while coaching teams in market and ensuring compliance with safety and company policies. Travel up to 30% is expected.