National Field Marketing Manager

Electrolit USA; Houston (TX); In loco; USD 95.000 - 130.000; Tempo pieno

Descrizione del lavoro

CAB Enterprises, Inc. seeks a National Field Marketing Manager to lead Electrolit's U.S. field marketing program from Houston. You will manage a dispersed team of Field Marketing Specialists, plan activations, and ensure high‑quality execution and ROI.

You will partner with Sales, Logistics and Brand Marketing, develop playbooks, monitor KPIs, and drive budget planning while coaching teams in market and ensuring compliance with safety and company policies. Travel up to 30% is expected.

Competenze

• Bachelor’s degree in Business, Marketing, or related field.
• 7+ years field marketing, experiential marketing or sales/trade marketing in Beverage/CPG.
• 3+ years managing remote or field-based teams.
• Experience managing a marketing budget and agencies.
• Experience with retail execution or CRM software; Repsly preferred.
• Advanced MS Office skills, especially Excel and PowerPoint.
• Travel up to 30%, including some evenings and weekends; must lift 20 pounds.

Mansioni

• Lead, coach, and develop a geographically dispersed team of Field Marketing Specialists.
• Plan and deploy field marketing resources to optimize revenue growth.
• Collaborate with Sales, Logistics, Brand Marketing, Strategy & Insights, and Finance.
• Build and improve FMS and Mobile Hydration Team playbooks; set event standards.
• Train for field operations, safety, consumer engagement, and company policies.
• Oversee agency partnerships and budget management; ensure ROI.
• Present field marketing results and insights to leadership.

Conoscenze

People leadership

Strategic thinking

Communication skills

Team coaching

Cross-functional collaboration

Formazione

Bachelor’s degree in Business/Marketing or related field

Strumenti

Repsly

CRM software

MS Excel

PowerPoint

Descrizione del lavoro

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience. Electrolit has become a leader in premium hydration beverages. Since Electrolit entered the US in 2015, we have increased Electrolit's visibility in the U.S. market, by building on the brand’s rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit has an innovative, scientifically backed formula, an exciting range of flavors, which uses pharmaceutical-grade ingredients and produced in a state-of-the-art facility.

At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility, and drive are the cornerstones of our success. We have a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

Position Summary

The National Field Marketing Manager (NFMM) is the leader of CAB Enterprises’ field marketing function and builds the operational foundation that makes Electrolit’s consumer sampling programs consistent, measurable, and scalable across the United States. The NFMM leads a team of Regional Field Marketing Specialists (FMS), who plan, manage & deploy Mobile Hydration Teams to put cold bottles of Electrolit in the hands of new consumers, introduce them to occasions where Electrolit works best & build local brand relevance. The NFMM drives the field marketing strategy through the FMSs & agency partners by leading the planning, coaching and review of the frontline marketing teams to ensure delivery of high-quality execution.

This role combines high-level ownership of the field marketing function with hands‑on operational leadership. It is highly collaborative, working closely with internal partners such as Sales, Logistics, Brand Marketing, Strategy & Insights, and Finance, and with external partners such as experiential agencies and distributors. The NFMM owns the playbooks, strategy resource allocation, operating routines, execution technology, and KPIs that drive disciplined execution and accountability, ensuring activations are well planned, executed to standard, and measured for ROI and consumer insight.

Location

Houston, TX

• Lead, coach, and develop a geographically dispersed team of Field Marketing Specialists, setting clear goals and expectations, supporting the team to succeed
• Establish a consistent operating rhythm of one-on-ones and team meetings that keep everyone connected, informed, and growing
• Recruit, onboard, and train new Field Marketing Specialists, and guide them in building and managing strong Mobile Hydration Teams
• Spend time in market alongside the team, recognizing what is working well and providing real‑time coaching
• Provide timely, constructive feedback and recognize team successes, so every team member knows what great looks like and how to get there
• Plan & deploy field marketing resources (product, infrastructure, people & other tools) to ensure revenue growth potential is optimized and captured

Field Marketing Playbooks & Standards

• Build and continuously improve FMS and Mobile Hydration Team playbooks that define how activations are selected, planned, executed, and reported
• Establish event selection guidelines, including consumer fit, cost, and conflict-of-interest standards
• Set standards for agency partnership and staffing to ensure quality execution

Training, Safety & Compliance

• Partner with Training & Development to create practical, hands & on training for FMS and Mobile Hydration Teams on field operations, safety, consumer engagement, and company policies Use training to support strong, consistent execution, compliance with company policies, and a safe working environment for the team
• Represent field marketing needs in Repsly requirements, as the system of record, partnering with Marketing leadership and Strategy & Insights on system configuration, forms, and workflows
• Establish planning standards and cadences so activations are scheduled and visible in advance
• Ensure activity is logged accurately and on time, and regularly review data for completeness and quality
• Drive adoption through training and ongoing support and reinforcement

Performance Measurement & Insights

• Partner with Marking leadership and Strategy & Insights to define field marketing scorecards and KPIs that measure team productivity, execution quality, and sampling ROI
• Analyze results and consumer insights to identify what works and recommend where to invest
• Present the state of field marketing to leadership and Sales with clear, data-driven insights

Planning, Budget & Agency Management

• Develop the national field marketing plan aligned with brand priorities and sales growth targets, and translate it into regional plans with each FMS
• Manage the national field marketing budget and track spending against plan
• Manage experiential agency partners and review local sponsorships and event agreements

Cross-Functional Partnership

• Partner with Sales to support activations and sampling partnerships with distributors
• Oversee field asset logistics and inventory, coordinating with logistics so product, materials, and large assets arrive at activations on time and in good condition
• Communicate field marketing programs to sales and distribution teams, and share field insights with brand and sales partners

Skills and Abilities

• Dependable, reliable people leader who motivates the team, invests in each person’s success, and holds everyone to clear, shared expectations
• Strategic thinker with the ability to identify & articulate why resources are being allocated to certain markets
• High integrity leader who is able to assume ownership of growth opportunities & serve as a role model for the entire frontline field marketing teams
• Strong critical thinking and problem-solving skills, with the ability to navigate complex business and marketing challenges with sound judgement and confidence High energy and strong follow-through on execution and deliverExcellent communication and presentation skills, including presenting results with data
• Operationally minded and process driven, with experience building programs and playbooks from the ground up
• Strong analytical skills and comfort with scorecards, KPIs, and ROI analysis
• Highly collaborative with internal and external partners
• Strong negotiation and agency management skills
• Sound judgment, integrity, and attention to detail
• Models CAB’s core values of humility, honesty, respect, responsibility, and drive

Qualifications

• Bachelor’s degree in Business, Marketing, or other related field
• At least seven (7) years of field marketing, experiential marketing, or sales/trade marketing experience in the Beverage or CPG industry
• At least three (3) years of experience managing people, preferably remote or field-based teams Experience managing experiential or sampling agencies
• Experience with retail execution or CRM software; Repsly experience preferred
• Experience managing a marketing budget
• Advanced Microsoft Office skills, especially Excel and PowerPoint

Other Requirements

• Travel up to 30%, including some evenings and weekends to support events
• Must be able to lift 20 pounds at times
• Must be legally authorized to work in the USA

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.