National Field Marketing Manager

Electrolit (CAB Enterprises); Houston (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

CAB Enterprises, Inc. is seeking a National Field Marketing Manager to develop and execute a comprehensive national field marketing plan in the United States.

The role focuses on driving trial, sales growth, and brand awareness while leading a dispersed team of local field marketers. The ideal candidate has at least 5 years in Marketing and Sales within Beverage CPG, strong people management, and the ability to deliver a cohesive national strategy with retail activations.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• At least five years in marketing and sales in Beverage CPG.
• Advanced Microsoft Office skills; PowerPoint and Excel.
• Proficient knowledge of all Social Media platforms.

Responsibilities

• Develop and execute a national marketing plan driving trial and awareness in key markets across the country.
• Guide local field marketing teams to implement national programs in their regions.
• Collaborate with Commercial teams to activate 360-degree marketing activations at retail.
• Manage a network of field marketers nationwide and coordinate with distributors and commercial teams to execute promotional plans.
• Oversee the national field marketing budget and sponsorships, coordinating events and trade activations.
• Communicate marketing initiatives to local sales and distribution teams and represent the brand locally.
• Be the face of the brand in local markets and enhance on-site consumer activation.
• Evaluate and manage sponsorships including consumer engagement.

Skills

Communication

Planning

Project management

Education

Bachelor's degree in Business/Marketing

Tools

PowerPoint

Excel

Microsoft Office

Job description

Overview

CAB Enterprises, Inc (“CAB Enterprises, or the “Company”) is the exclusive sales and customer service Company representing Electrolit in the United States. The primary objective of CAB Enterprises is to lead the growth of Electrolit sales in the United States.

Position Summary

The National Field Marketing Manager will be responsible for developing and executing field-level marketing strategies to drive trial, sales growth, and brand awareness in the United States. The ideal candidate will have at least 5 years of marketing experience, strong people management skills, and the ability to create and execute a comprehensive national field marketing plan.

Location

Houston, TX

Principal Duties

• Develop and execute a national marketing plan that drives trial in our most important markets across the nation
• Develop plans & guide local field marketing teams in executing all national marketing programs that are relevant in the region to their fullest potential
• Work with Commercial teams to develop 360-degree marketing activations to bring our local marketing investments to life at retail
• Manage a team of local field marketers located across the country and work collaboratively with other marketing functions, distributor partners, Business Units, and Commercialization Teams to develop, communicate, and execute the promotional plan for the respective region
• Manage the national field marketing budget, evaluate and manage all local sponsorship agreements, coordinate and execute event plans, and work with Commercial Teams to activate marketing investments in trade
• Lead the communication of marketing initiatives to the local sales & distribution teams
• Be the local face to our global brand
• Help support and enhance activation on site with a strong focus on consumer
• Evaluate and manage all local sponsorship agreements including Consumer Engagement

Skills and Abilities

• Strong communication, planning, and project management skills
• Strong understanding and knowledge of local market geography
• Ability to create and execute a comprehensive marketing plan
• Strong negotiation and vendor management skills
• Highly collaborative personality, always in search of the best solutions to create win-win situations
• Self-starter but able to take direction, ability to work both independently and as a team player

Qualifications

• Bachelor's degree in Business, Marketing, or other related field
• At least five (5) years of marketing and sales experience in Beverage CPG industry
• Advanced Microsoft Office Skills; PowerPoint and Excel
• Proficient knowledge of all Social Media platforms

Other Requirements

• Travel up to 50%
• Must be able to lift 15 pounds at times
• Must be legally authorized to work in the USA

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.