National Director of Group Sales (Remote)

Trailborn Hotels & Resorts; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Trailborn Hotels & Resorts seeks a National Director of Group Sales to lead prospecting and closing of group business and to build enterprise relationships across all Trailborn properties. The role requires strategy, strong negotiation, and travel readiness to drive national group revenue.

Responsibilities include ownership of targets, development of portfolio sales strategies, and collaboration with property teams and partners to open new opportunities and maximize production.

Qualifications

• At least 7+ years in hotel sales at a senior level.
• Experience with branded and non-branded hotels and resorts.
• Experience with resort hotels; Marriott or independent brands preferred.
• Analytical and personable by nature; proactive hunter who closes new business.
• Ability to travel regularly to Trailborn properties and industry events.

Responsibilities

• Own portfolio-wide group sales revenue targets and market share across all Trailborn properties.
• Execute hotel-specific sales plans with budgets, forecasts, and performance goals.
• Develop enterprise relationships through prospecting, corporate, association and planner partnerships.
• Represent Trailborn at industry events and drive new group business on the books.
• Champion the Trailborn brand in the sales process and coordinate with property and regional teams.

Skills

Hotel sales

Enterprise relationship building

Prospecting and closing

Market knowledge

Job description

The National Director of Group Sales is a proactive, hands-on sales role responsible for prospecting and closing group business and establishing enterprise relationships across all Trailborn Managed and Owned assets.

Responsibilities

• Own portfolio-wide group sales revenue targets, market share growth, and annual sales performance across all Trailborn properties.

Strategic Sales Planning

• Execute hotel-specific sales plans against established budgets, forecasts, and annual performance goals, providing account-level insights, industry trends, and production updates to support the budgeting process.

Business Development & Partnerships

• Develop enterprise relationships through prospecting and soliciting and drive new group business through corporate, association, SMERF, and meeting planner partnerships, while representing Trailborn at industry events and trade shows.


• Maximize group sales production by executing portfolio sales strategies, participating in RevMAX and property sales calls, and supporting successful hotel openings and transitions with strong group business on the books.

Brand Representation & Market Leadership

• Champion the Trailborn brand vision and guest experience in the sales process, maintain market intelligence, and collaborate with property teams, regional leaders, and local partners to drive results.

Qualifications

• Self-starter who has worked in both branded and non-branded hotels and resorts throughout their career


• Experience with Resort Hotels, Marriott and or Independent is Preferred


• At least 7+ Years in Hotel Sales at a senior level.


• Analytical and Personable by nature.


• Proactive, self-directed hunter who thrives on prospecting and closing new business.


• This role requires regular travel to Trailborn properties, industry events, and client engagements, with flexibility for increased travel during key business periods.