National Digital Enablement Leader

Southern Glazer's Wine & Spirits; Phoenix (AZ); Remote; USD 140,000 - 200,000; Full time

Job summary

Southern Glazer's Wine & Spirits is seeking a Digital Enablement Director to lead a national digital enablement program, driving adoption across regions and markets. You will shape a digital-first culture and partner with senior leaders to deliver measurable outcomes.

In this role, you will collaborate with Digital, Commercial, and Product teams to align roadmaps, build enablement playbooks, and coach field leaders to accelerate adoption and growth.

Qualifications

• Bachelor’s degree plus 8 years experience in digital, sales, or sales operations role.
• Understanding of B2B commerce, CRM, agile, and commercial sales processes.
• Strong change management skills across multiple stakeholders and functions.

Responsibilities

• Own the national digital enablement strategy in partnership with Digital, Commercial, Product, Regions, ensuring priorities are aligned to enterprise goals, market maturity, field readiness, and measurable business outcomes.
• Provide clear direction, strategy, guidance and support for Enablement Managers needed to implement digital enablement activities and perform their responsibilities effectively.
• Define and continuously improve the operating model, including responsibilities, escalation paths, ways of working, expectations, and cross-functional handoffs.
• Research, develop, and align Digital MPP (annual market goals) that connect ecommerce growth, digital revenue, customer engagement, user adoption, and market execution to business outcomes.
• Manage, track, and analyze progress of regional and market digital performance throughout the year leveraging data products, dashboards, and AI tools.
• Identify systemic adoption barriers across sales teams, customers, suppliers, and markets, then partner with Digital, Commercial, Operations, and field leadership to remove friction through process changes, capability building, communications, and leadership reinforcement.
• Design, implement, and lead enablement programs including SG Champions Club, focused on growth, adoption, outstanding performance, and goal attainment.
• Partner with Digital Trade Operations and Dedicated Digital Leads to implement a national strategy around supplier digital activations “digitally influenced sales” to drive incremental business and help close the gaps on our digital goals.
• Develop the national change narrative for digital, equipping leaders with clear messaging, business rationale, field-facing talk tracks, and reinforcement tools that connect digital behaviors to customer experience and commercial growth.
• Collaborate with product teams across Digital to identify needs, provide market feedback, support roadmaps, and share best practices.

Skills

Digital enablement

Sales enablement

Change management

Stakeholder management

Leadership

CRM knowledge

Agile

Presentations

MS Office

Education

Bachelor's degree in relevant field

Job description

Southern Glazer's Wine & Spirits is seeking a Digital Enablement Director to lead a national digital enablement program, driving adoption across regions and markets. You will shape a digital-first culture and partner with senior leaders to deliver measurable outcomes.

In this role, you will collaborate with Digital, Commercial, and Product teams to align roadmaps, build enablement playbooks, and coach field leaders to accelerate adoption and growth.