National Digital Enablement Director, West

Southern Glazer's Wine & Spirits; Phoenix (AZ); On-site; USD 140,000 - 210,000; Full time

Job summary

Southern Glazer's Wine & Spirits is seeking a Digital Enablement Director to build a digital-first culture across regions. You will lead a national team, partner with Digital, Commercial and Product, and drive adoption of digital tools to achieve measurable outcomes.

You will shape change management narratives, develop market-ready playbooks, and collaborate with senior leaders to accelerate digital initiatives and revenue growth. This is a high-visibility leadership role.

Qualifications

• Bachelor’s degree plus 8 years experience in digital, sales, or sales operations.
• Understanding of B2B commerce, CRM, agile, and commercial sales processes.
• Strong change management skills across multiple stakeholders and functions.
• Excellent presentation and communication skills to engage senior leaders.
• Ability to work collaboratively in a fast-paced environment.

Responsibilities

• Own the national digital enablement strategy with cross-functional partners.
• Provide direction and support for Enablement Managers to execute activities.
• Define operating model, roles, escalation paths, and handoffs.
• Develop digital goals connecting ecommerce growth to business outcomes.
• Track regional performance using data, dashboards, and AI tools.
• Remove adoption barriers through process changes and coaching.
• Lead SG Champions Club and scale enablement programs.
• Collaborate with product teams to share market feedback and roadmaps.

Skills

Digital sales experience

CRM knowledge

Agile methodology

Change management

Presentation skills

Communication skills

Collaboration

MS Office

Education

Bachelor's degree

Job description

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer’s is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

TheDigital Enablement Directorreportsinto the VP of DigitalEnablement,with the goal ofbuildinga digital first culturein thefieldto ensuredigital readinessacrossour regions andmarkets. Thisnational rolewill directly leadourWestSubregionalDigital EnablementManagers,ensuringsuccessful adoption andutilizationof digital products,technology, and programs to drive business outcomes.

Asaconnection pointbetween digital portfoliosand markets, this role is focusedon empowering our organization, users, andmarketleadswith the necessarychange managementand communications support toachievecorporate and marketdigital performance targets.T his is a leadershippositionthat requires you tolead people,directly engage with regional and market executive leadership,partner with senior stakeholders,and buildstrong relationships that promotes buy-in ofnew approacheswhile removing obstacles preventing adoption.

Primary Responsibilities

• Own the national digital enablement strategy in partnership with Digital, Commercial, Product, Regions, ensuring priorities are aligned to enterprise goals, market maturity, field readiness, and measurable business outcomes.
• Provide clear direction, strategy, guidance and support for Enablement Managers needed to implement digital enablement activities and perform their responsibilities effectively.
• Define and continuously improve the operating model, including responsibilities, escalation paths, ways of working, expectations, and cross-functional handoffs.
• Research, develop, and align Digital MPP (annual market goals) that connect ecommerce growth, digital revenue, customer engagement, user adoption, and market execution to business outcomes.
• Manage, track, and analyze progress of regional and market digital performance throughout the year leveraging data products, dashboards, and AI tools.
• Identify systemic adoption barriers across sales teams, customers, suppliers, and markets, then partner with Digital, Commercial, Operations, and field leadership to remove friction through process changes, capability building, communications, and leadership reinforcement.
• Design, implement, and lead enablement programs including SG Champions Club, focused on growth, adoption, outstanding performance, and goal attainment.
• Partner with Digital Trade Operations and Dedicated Digital Leads to implement a national strategy around supplier digital activations “digitally influenced sales” to drive incremental business and help close the gaps on our digital goals.
• Develop the national change narrative for digital, equipping leaders with clear messaging, business rationale, field-facing talk tracks, and reinforcement tools that connect digital behaviors to customer experience and commercial growth.
• Collaborate with product teams across Digital to identify needs, provide market feedback, support roadmaps, and share best practices.

Additional Primary Responsibilities

• Work cross-functionally with Digital GTM to coordinate digital launches, build digital sales enablement content, develop relevant communications, create product launch events, and digitize trade shows and tastings to drive engagement.
• Create scalable playbooks, launch toolkits, adoption frameworks, and activation models to identify barriers and prioritize support while allowing local teams to adapt execution based on market nuances and customer opportunity.
• Build the capability of Digital Enablement Managers and field-facing teams through coaching, performance routines, skill development, and best-practices that strengthens local ownership and long-term digital fluency.
• Assess digital resource needs end-to-end in markets to make recommendations for resource allocation necessary to meet deployment and training demands for SGWS transformation initiatives.
• Lead executive governance routines with regional, market, and cross-functional leaders to review digital performance, resolve barriers, align on priorities, and secure decisions required to accelerate digital behavior change.
• Develop and maintain a deep understanding of Digital Organization’s products and services, staying updated on new features and enhancements.
• Foster strong relationships both internally and externally, comfortable engaging with a variety of SMEs and reporting levels.
• Perform other job-related duties as needed.

Minimum Qualifications

• Bachelor’s degree plus 8 years experience in digital, sales, or sales operations role.
• Understanding of B2B commerce, CRM, agile, and commercial sales processes.
• Strong change management skills across multiple stakeholders and functions.
• Excellent presentation and communication skills to engage and influence senior leaders.
• Ability to work collaboratively in a fast-paced environment and adapt to evolving business needs.
• Proficient in MS Office (e.g., PowerPoint, Excel, Access, and Word).

Preferred Qualifications

• Familiarity with enterprise digital transformation.
• Has strong Wine and Spirits category knowledge.
• Able to balance strategic and tactical priorities to drive results across multiple stakeholders.
• Able to inspire and lead peers and colleagues.
• Has a positive problem solving attitude.

Physical Demands

• Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine
• Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affimative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at [e-mail]