National Accounts Sales Manager

Hangcha Group; Rock Hill (SC); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

401(k) with company match

Paid Time Off (PTO) and Paid Holidays

Employee Assistance Program (EAP)

Job summary

Hangcha Forklift America Corporation seeks a seasoned National Accounts Sales Manager to expand national account opportunities across North America. You will identify new business, develop strategic partnerships, and manage major accounts from prospecting through implementation.

The ideal candidate has 5+ years in B2B industrial equipment sales, with strong relationship-building, negotiation, and executive engagement skills. Travel 50-70% and collaboration with dealers are essential.

Qualifications

• Minimum of 5 years of outside sales experience in industrial equipment or B2B selling.
• Experience selling to executive leadership and multi-location organizations.
• Ability to travel extensively across North America.

Responsibilities

• Develop and execute a strategic sales plan to acquire and grow national account customers.
• Identify and pursue new business opportunities through prospecting, referrals, and events.
• Build relationships with executive leadership, procurement, and key stakeholders.
• Present Hangcha's material handling equipment to varied industries.
• Coordinate demonstrations, proposals, and contract negotiations.
• Maintain accurate forecasts, CRM records, and pipeline activity.

Skills

Outside sales

Executive selling

Negotiation

Relationship building

Time management

Communication

Education

Bachelors degree or equivalent

Tools

Salesforce/Dynamics CRM

MS Office (Outlook/Excel/PowerPoint/Word/Teams)

Job description

Careers at HC Forklift America Corporation

Why Join Us ?

HC Forklift America Corporation, a subsidiary of Hangcha Group is based in Charlotte, North Carolina. We offer a full line of innovative and reliable material handling equipment. Founded in 1956, Hangcha Group is now ranked 8th on the list of top global material handling equipment manufacturers. Our hard-working 4,100 employees, across the globe, are one main reason we can claim this rank. We invest in our employees and offer a positive work environment where employees can cultivate their careers and enjoy a diverse company culture. In addition, we offer some of the best benefits and compensation packages in the industry. When employees come on board, they are joining a growing company that is committed to seeing them succeed. They are joining HC Forklift America Corporation.

Benefits and Compensation

We offer competitive starting wages, with significant incentive compensation and annual earnings potential based upon your role. We’re proud to provide employees with some of the best benefits in our industry and we’re committed to keeping them affordable. This allows our employees to keep more of their paycheck. For example, we offer benefits that cost employees nothing out of their paychecks. The employee-only premium is offered at zero cost to them. This includes medical, dental, vision, and a $25,000 life insurance policy. In addition, we offer term and whole life insurance, cancer, critical illness, accident, accidental death and dismemberment insurance, and coverage for the employee’s family at an additional cost. We also offer optional health & wellness benefits.

Inclusive Workplace

We promote an inclusive workplace where each and every person is valued and empowered to bring their best ideas, helping us better serve our dealers and make an impact in our communities. No matter your background, identity, or beliefs, we welcome you to explore a career with us. We celebrate our employees’ unique skills, backgrounds, and perspectives, and we want each team member to feel heard and appreciated. This not only enables employees to fulfill their career aspirations but also enables us to achieve business success and empower the communities we serve.

Current Job Openings

Position

National Accounts Sales Manager

Location

Rock Hill, SC

Job Id

253

# of Openings

1

Job Title

National Accounts Sales Manager

Department

National Accounts

Reports To

General Manager of National Accounts

Job Type

Full-Time | Onsite (Must reside in southeastern USA) | Salaried Exempt

Position Summary

Hangcha Forklift America is seeking an experienced and results-driven National Accounts Sales Manager to expand our national account business and strengthen relationships with key customers across North America. This position is responsible for identifying new business opportunities, developing strategic customer partnerships, and managing major accounts from prospecting through implementation.

The ideal candidate is an accomplished B2B sales professional with experience selling industrial equipment or material handling solutions to multi-location organizations. Success in this role requires strong business development skills, the ability to engage executive-level decision makers, and close collaboration with dealers and internal departments to deliver exceptional customer experiences.

Key Responsibilities

• Develop and execute a strategic sales plan focused on acquiring and growing national account customers.
• Identify, qualify, and pursue new business opportunities through outbound prospecting, networking, referrals, and industry events.
• Build and maintain relationships with executive leadership, procurement teams, and key stakeholders within target organizations.
• Present Hangcha's complete portfolio of material handling equipment and warehouse solutions to customers in industries including manufacturing, distribution, logistics, retail, ports, construction materials, food and beverage, and third-party logistics.
• Conduct customer site visits to evaluate operational needs and recommend equipment solutions that improve productivity and efficiency.
• Coordinate equipment demonstrations, product presentations, and fleet evaluations.
• Prepare proposals, quotations, and contract negotiations while managing opportunities through the entire sales cycle.
• Maintain accurate sales forecasts, customer records, and pipeline activity within the company's CRM platform.
• Partner with Hangcha's dealer network to coordinate equipment delivery, service support, training, and long-term customer success.
• Collaborate with marketing, operations, finance, customer service, and product support teams to ensure seamless account implementation and ongoing customer satisfaction.
• Develop account growth strategies that increase repeat business and long-term customer retention.
• Monitor market trends, competitor activity, and customer needs to identify new growth opportunities.
• Represent Hangcha Forklift America at industry trade shows, customer events, dealer meetings, and sales conferences.
• Assist with sales promotions, marketing initiatives, product launches, and national account programs as assigned.
• Travel extensively throughout North America to conduct customer meetings, facility visits, equipment demonstrations, and dealer support activities.
• Collaborate with Regional Sales Managers (RSMs) to identify, qualify, and pursue high-value national prospects.
• Partner with Engineering to define key specifications, performance standards, and product features for National Account Li-Ion models.
• Educate dealers, business partners, and end users on HCFA products, services, and value propositions.
• Identify and drive opportunities to expand dealer adoption of the Li-Ion product line across multiple regions.

Required Qualifications

• Bachelor's degree in Business, Marketing, Sales, or a related field, or equivalent professional experience.
• Minimum of 5 years of successful outside sales experience in industrial equipment, material handling, heavy equipment, capital equipment, or a related B2B industry.
• Demonstrated success developing national or strategic accounts with measurable sales growth.
• Experience selling to executive leadership, corporate purchasing teams, and multi-location organizations.
• Strong consultative selling, negotiation, and closing skills.
• Ability to understand customer operations and recommend technical equipment solutions.
• Experience using CRM software such as Salesforce, Microsoft Dynamics, or similar platforms.
• Proficiency with Microsoft Office, including Outlook, Excel, PowerPoint, Word, and Teams.
• Excellent communication, presentation, and relationship-building skills.
• Strong organizational and time-management abilities with the capability to manage multiple opportunities simultaneously.
• Valid driver's license and the ability to travel extensively throughout the United States and Canada. Ability to travel 50–70%, including occasional weekends.

Preferred Qualifications

• Familiarity with HCFA’s product lineup, competitive landscape within the material handling industry, and industry pricing dynamics.

Core Competencies

• Channel & Dealer Development
• Strategic Territory Leadership
• Product & Technical Understanding
• Relationship Building & Influence
• Analytical Thinking & Business Planning
• Conflict Resolution & Problem Solving
• Ability to Work Independently in the Field
• Salary Range: (Based on experience and qualifications) + Commission
• Benefits Include:
  • Medical, Dental, and Vision insurance
  • 401(k) with company match
  • Paid Time Off (PTO) and Paid Holidays
  • Employee Assistance Program (EAP)

Additional Information

This job description reflects the current expectations for the position but is not intended to be all-inclusive. Duties, responsibilities, and qualifications may be modified or reassigned at any time to meet the evolving needs of the organization.