Dealer Development Manager

Hangcha Group; Rock Hill (SC); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

401(k) with company match

PTO and paid holidays

Employee Assistance Program (EAP)

Job summary

HC Forklift America Corporation is seeking a Dealer Development Manager to lead the strategy, growth, and performance of its authorized dealer network across the United States. The role focuses on expanding market share for forklifts, telehandlers, and related equipment while strengthening dealer partnerships and supporting revenue growth.

The ideal candidate will have 5–8+ years in dealer development or sales leadership within material handling, with strong knowledge of U.S.

Qualifications

• Bachelor’s degree in Business, Engineering, Industrial Management, or related field preferred (MBA preferred).
• 5–8+ years of experience in dealer development, channel management, distribution leadership, or sales leadership within material handling, forklift/industrial lift equipment industries
• Strong knowledge of the U.S. industrial, material handling, agriculture, and construction equipment markets.
• Proven success building, expanding, and managing dealer/distributor networks across the United States.
• Experience driving dealer performance, market expansion, and revenue growth.
• Strong executive presence, negotiation, communication, and relationship management skills.
• Ability to travel extensively across the U.S. as required.

Responsibilities

• Develop and execute national dealer growth strategies aligned with company objectives.
• Identify, recruit, onboard, and support new dealer partners across key U.S. markets.
• Expand dealer coverage in industrial lift truck sectors.
• Establish dealer KPIs including equipment sales, parts revenue, service performance, and customer satisfaction.
• Conduct dealer business reviews and implement growth or corrective action plans.
• Monitor dealer profitability, operational standards, and territory performance.
• Serve as the primary executive liaison for dealer partners nationwide.
• Build strong relationships with dealer principals, general managers, and sales leadership teams.
• Support dealer growth across equipment sales, rental operations, aftermarket parts, and service development.
• Provide dealers with pricing guidance, sales tools, training, and competitive market intelligence.
• Drive adoption of new products, programs, and equipment launches throughout the dealer network.
• Lead dealer onboarding and certification initiatives.
• Implement training programs for dealer sales, parts, and service teams.
• Ensure dealers represent HC Forklift America products, brand standards, and service expectations effectively.

Skills

Dealer development

Channel management

Sales leadership

Executive presence

Negotiation

Travel

Education

Bachelor’s degree in Business, Engineering, Industrial Management, or related field

MBA preferred

Job description

Careers at HC Forklift America Corporation

Why Join Us ?

HC Forklift America Corporation, a subsidiary of Hangcha Group is based in Charlotte, North Carolina. We offer a full line of innovative and reliable material handling equipment. Founded in 1956, Hangcha Group is now ranked 8th on the list of top global material handling equipment manufacturers. Ourhard-working 4,100 employees, across the globe, are one main reason we can claim this rank. We invest in our employees and offer a positive work environment where employees can cultivate their careers and enjoy a diverse company culture. In addition, we offer some of the best benefits and compensation packages in the industry. When employeescome on board, they are joining a growingcompany that is committed to seeingthem succeed. They are joining HC Forklift America Corporation.

Benefits and Compensation

We offer competitive starting wages, with significant incentive compensation and annual earnings potential based upon your role. We’re proud to provide employees with some of the best benefits in our industry and we’re committed to keeping them affordable. This allows our employees to keep more of their paycheck. For example, we offer benefits that cost employees nothing out of their paychecks. The employee-only premium is offered at zero cost to them. This includes medical, dental, vision, and a $25,000 life insurance policy. In addition, we offer term and whole life insurance, cancer, critical illness, accident, accidental death and dismemberment insurance, and coverage for the employee’s family at an additional cost. We also offer optional health & wellness benefits.

Inclusive Workplace

We promote an inclusive workplace where each and every person is valued and empowered to bring their best ideas, helping us better serve our dealers and make an impact in our communities. No matter your background, identity, or beliefs, we welcome you to explore a career with us. We celebrate our employees’ unique skills, backgrounds, and perspectives, and we want each team member to feel heard and appreciated. This not only enables employees to fulfill their career aspirations but also enables us to achieve business success and empower the communities we serve.

Current Job Openings

Location: Rock Hill, SC

Department: Sales & Marketing
Reports To: Vice President of Sales & Marketing
Job Type: Full-Time | Onsite | Salaried Exempt

Location: Rock Hill, SC 29730

Position Summary

The Dealer Development Manager is responsible for leading the strategy, growth, and performance of HC Forklift America’s authorized dealer network across the United States. This role focuses on expanding market share and strengthening dealer partnerships within the industrial lift truck industries. The position will drive dealer expansion, revenue growth, aftermarket development, and customer support initiatives across forklifts, telehandlers, warehouse equipment, lift trucks, attachments, and related industrial solutions. The ideal candidate brings strong experience in dealer development, industrial lift equipment distribution, and U.S. market expansion within the industry.

Key Responsibilities

• Develop and execute national dealer growth strategies aligned with company objectives.
• Identify, recruit, onboard, and support new dealer partners across key U.S. markets.
• Expand dealer coverage in industrial lift truck sectors.

Dealer Performance Management

• Establish dealer KPIs including equipment sales, parts revenue, service performance, and customer satisfaction.
• Conduct dealer business reviews and implement growth or corrective action plans.
• Monitor dealer profitability, operational standards, and territory performance.

Dealer Relationship Management

• Serve as the primary executive liaison for dealer partners nationwide.
• Build strong relationships with dealer principals, general managers, and sales leadership teams.
• Support dealer growth across equipment sales, rental operations, aftermarket parts, and service development.

Sales & Market Growth

• Support national and regional sales growth across industrial lift truck markets.
• Provide dealers with pricing guidance, sales tools, training, and competitive market intelligence.
• Drive adoption of new products, programs, and equipment launches throughout the dealer network.
• Lead dealer onboarding and certification initiatives.
• Implement training programs for dealer sales, parts, and service teams.
• Ensure dealers represent HC Forklift America products, brand standards, and service expectations effectively.

Market Development & Cross-Functional Leadership

• Monitor industry trends, competitor activity, and growth opportunities across the U.S. market.
• Partner with Sales, Service, Parts, Operations, Marketing, and Product teams to align dealer strategy with company goals.
• Support product improvement initiatives through dealer and customer feedback.

Dealer Agreements & Compliance

• Negotiate dealer agreements, territory structures, and performance expectations.
• Ensure compliance with company operational standards, safety requirements, and brand guidelines.

Qualifications

• Bachelor’s degree in Business, Engineering, Industrial Management, or related field preferred (MBA preferred).
• 5–8+ years of experience in dealer development, channel management, distribution leadership, or sales leadership within, material handling, forklift/industrial lift equipment industries
• Strong knowledge of the U.S. industrial, material handling, agriculture, and construction equipment markets.
• Proven success building, expanding, and managing dealer/distributor networks across the United States.
• Experience driving dealer performance, market expansion, and revenue growth.
• Strong executive presence, negotiation, communication, and relationship management skills.
• Ability to travel extensively across the U.S. as required.

Core Competencies

• Revenue Growth & Market Expansion
• Executive Relationship Management
• Strategic Planning & Execution
• Dealer Performance Management
• Salary Range: (Open to potential increase based on experience and qualifications)
• Benefits Include:
  • Medical, Dental, and Vision insurance
  • 401(k) with company match
  • Paid Time Off (PTO) and Paid Holidays
  • Employee Assistance Program (EAP)

Additional Information

This job description reflects the current expectations for the position but is not intended to be all-inclusive. Duties, responsibilities, and qualifications may be modified or reassigned at any time to meet the evolving needs of the organization.